TRIFECTA!

Written By

6 Mar

Touring Trio Takes Flight During Daytona

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SnowPlowFinally! It is time for Bike Week in Daytona and the official start of the 2015 riding season! In an effort to escape record snowfall in New England, Mustang is sending a full contingent to Florida! Actually we are sending the crew to Daytona to support the launch of our 35th Anniversary campaign, highlighted by a trio of touring seats. Amazing how many volunteers we had to “work” in Daytona, though.

Although we gave our dealers a sneak peek at the newest touring seats at the trade-only V-Twin Expo a couple of weeks ago, Daytona will be the first opportunity the general public will have to see Mustang’s Trike Seat. Actually, the new Deluxe Touring Seat fits FL Touring models from 2008-15 as well as the Tri Glide® Ultra Classic and Street Glide Trikes. Engineered specifically for all-day comfort, the 19” wide front seat sets the rider back 1.75” compared to the stock seat. It also angles the body positioning for improved long-distance comfort.

Of course long distance touring is more fun two-up, so R&D guys focused on the passenger seat to make sure it measures up to Mustang’s high-flying standards. The 14” wide rear seat provides support across its full width and keeps the passenger firmly in the comfort zone. In addition to feeling good, it looks good! We styled this seat along the lines of state-of-the-art automotive interior designs… think Jaguar or Bentley. These seats feature exquisite stitching detail like a luxury automobile, but unlike a car seat, our Deluxe Touring Seat includes front bucket drain for rainy days… not that it is going to rain on our parade in Daytona, knock on wood.

The receiver for the optional, removable driver backrest is built into the baseplate. Please note that this seat will not work with Mustang or Harley® frame-mounted backrest kits. In addition to the trikes and FLs, Mustang also offers replacement seats for virtually all late model Harley-Davidson motorcycles.

How would you like a free seat for a bike or trike? Be sure to check out the #5For35 campaign on Mustang’s Facebook page! Starting with Bike Week in Daytona, we will be awarding seats to contest winners at major Rallies throughout 2015… the only catch is you have to “Like” Mustang Seats!

Mustang Gets Some Love On Valentine’s Day

Written By

17 Feb

Trades Tab Two Top Trenders

MPNBestOfTheWebMustang gets some love: Cupid was doing double duty this year as a couple of the top trade publications recognized Mustang’s new product development efforts just in time for Valentine’s Day. A tip of the helmet visor to Dan Rice and the R&D team for both Harley-Davidson® Street 750/500 Fastback seat and the Tripper Fastback for the Yamaha Bolt as these two seats were picked to click by Motorcycle & Powersports News and PowerSports Business, respectively.

MPN-2015MMPawardFirst Motorcycie & Powersports News announced the Tripper Fastback was a “Best Of The Web” award winner in its January issue. MPN editor Brendan Baker presented Mustang’s sales manager Jesse Sargent with the award in person at the V-Twin Expo, a trade-only event in Cincinnati back on February 7th. “These awards are determined by the dealers themselves,” Brendan explained during the presentation. “We tabulated the number of views each product received over the course of an entire year, and Mustang’s Tripper Seat for the Bolt was #4 overall.” That is pretty impressive and a true testament to the buzz that Yamaha created with the new Bolt.

PSBNifty50The following weekend, on Valentine’s Day no less, PSB announced their picks for the annual “Nifty 50″ awards. For the past 16 years, editors from PSB and its sister consumer publications (including Rider magazine) has elected 50 products and services they believe will help boost dealership profits. IMG_9017smTo be eligible, products must be new or substantially improved from previous years. These products must also be ready for delivery in calendar year 2015. As the first to market with a replacement seat for Harley’s new Street 750/500 motorcycles, Mustang is honored to have made the PSB pick.

Our venerable Fastback design literally had to be recreated from scratch to match the first new motorcycle platform The Motor Company has introduced in more than a decade. Talk about a match made in Harley heaven, this new seat offers our most popular style for an all-new bike. About the only thing we didn’t bring to the wedding party was something blue… At least not yet! There might be some options added to custom seat program later this year.

In the meantime, we are honored to feel the love from the dealers and industry insiders. But this is only the beginning of some big things Mustang has in mind to help celebrate our big 35th Anniversary this year. Stay tuned!

MUSTANG FALLS IN LOVE WITH ITALY!

Written By

13 Feb

2015 Motor Bike Expo In Verona

GirlVeronaVerona is one of the most beautiful cities in Italy… and in literary circles it is also the setting for the star-crossed lovers Romeo and Juliet. In the motorcycle world, Verona is better known for the passionate fans who flock to the Motor Bike Expo. After sitting out the big trade show in Milan in 2014, Mustang is back in the International show saddle in 2015, starting the new year off in Italy.

Mustang was on hand to support our European fans by booking booth space at the 2015 Motor Bike Expo at the Veronafiere complex January 23-25. The highlight of the show for us was the world MustangVeronalaunch of a line-up of seats for the new Harley-Davidson® Street 750 & 500 models, but we really appreciated the time spent with the people at the show. More than 160,000 rabid motorcyclists surrounded 560+ exhibitors and filled the 67,000 sq. meter indoor area. There was also another 20,000+ meters of outdoor entertainment areas, so it would be an understatement to say this show was rocking!

JodySkunkMustang was located directly adjacent to our New England neighbors from Perewitz (what are the odds of traveling 3,000 miles and ending up in adjoining booths?)… although Dave couldn’t make it, Jody seemed to be having a great time, but we were not sure what she was doing with a live skunk in the booth one day! We were also located between two of Mustang’s leading European distributors, Parts Europe and Motorcycle Storehouse. Indian and Victory motorcycles, as well as the gang from the Buffalo Chip in Sturgis were also at the Motor Bike Expo, so we were definitely in good company.

The food, the people and the passion for motorcycles… what’s not to like? We’re thinking that Montagues and the Capulets would have been better off with riding motorcycles and hanging out at the Motor Bike Expo than feuding over petty matters.

More Motor Bike Expo show details can be found at: http://www.motorbikeexpo.it/en/

Mustang Mayhem

Written By

22 Dec

Sons Of Anarchy Signs Off

 

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Marj from Mustang Seats road crew with Tommy Flanagan from Sons of Anarchy at the Las Vegas BikeFest.

Love it or hate it, there is no question Sons Of Anarchy influenced the American motorcycle market like nothing else since Orange County Chopper’s TV heyday. While Mustang never made a seat for the show, we have seen the influence of the anarchists… um, mythical SAMCRO bikers. Mustang’s road crew even hung out with some of the cast at the Las Vegas Bikefest this fall.

BurnoutAlthough some industry folks eventually “burned out” on the SOA phenomenon, the majority of fans watched all seven seasons. In fact, the last episode which recently aired received the greatest number of viewers in the show’s entire run. While we never adapted SOA-style uniform, we will admit one of our guilty pleasures was watching the show each week.

76869_app_hd-smThis bad boy mentality also resulted in Mustang introducing our leanest and meanest seat ever for Harley-Davidson® Dyna and FL models. For 35 years we have prided ourselves on offering seats that were based on our three pillars: clean. class. comfort. While the new RunAround™ is still proudly made in the USA, and doesn’t sacrifice Mustang’s legendary reputation for quality, it is definitely not a touring seat in terms of all-day comfort!

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Marj is ready to throw down with Mark Boone Junior from Sons of Anarchy at the Las Vegas BikeFest!

That didn’t seem to stop demand from Softail riders wanted this seat. After watching the last season of SOA, our R&D team went back to the drawing board and engineered the lowest solo seat possible for 2000-2015 Harley® standard rear tire Softails. (Actually fitments for FLSTS 2000-2003, FLSTN 2005-up, FLSTSC 2006-2007 and FLSTC 2007-up were plotted on the CAD-CAM machine,, not drawn on graph paper but you get the idea). For good measure, they added most of the other 2000-2006 Softails to the mix, including FLST 2006, FLSTC 2000-2006, FLSTF 2000-2006, FLSTSC 2005, FXST 2000-2005, FXSTB 2000-2005 and FXSTS 2000-2005.

Our combination of New England craftsmanship combined with 21st Century engineering means your RunAround™ seat gives your bike plenty of attitude without being too much of a pain in the ass. Our controlled density polyurethane foam can be poured a little thinner without compromising the comfort, but making for a much thinner seat pad in the process.

Made in-house at Mustang’s historic Three Rivers, MA facility, the exact angle and density of each seat foam panel is formulated and cast to be soft enough for comfort, but resilient enough to retain its shape and structural integrity for years. While Sons Of Anarchy has been relegated to the world of re-runs bikers looking for a bad ass seat need look no further than:

 http://www.mustangseats.com/Categories.aspx?varSearch=RunAround

HOT RODS TRANSLATE INTO THE QUEEN’S ENGLISH

Written By

5 Dec

hotrod_1The classic low-slung look of the hot rod may have started in America, but it has translated well into the Queen’s English as Triumph took the styling cues for the Speedmaster and the America straight from a 1950s jalopy. Since these motorcycles roots reside on this side of the pond, we decided it was high time for Mustang’s New England craftsmanship to merge with motorcycles from merry olde England. We now have a complete range of replacement seats and accessories for the Triumph America and Speedmaster.

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We wanted to improve the ergonomics for the quintessential British motorcycle, without disrupting the the aesthetics. Mustang’s seats flow with the long, low lines of this pair of Brit Bikes… but better yet, they bring Mustang’s legendary comfort into the equation. Now the best of both worlds is available to riders around the world.

The America is engineered around a unique engine, so you get a truly authentic ride… one that connects you to Triumph’s rich heritage. Since the soul of any motorcycle is its engine, the Speedmaster and the America’s upright twin configuration and unique 270-degree firing order really deliver on ride characteristics that are unique to Triumph. Mustang sought to accentuate this experience without dramatically changing the look or the feel of the motorcycle. The best way to achieve this goal was to add comfort to these classic cruisers with Mustang’s renowned design and quality.

Technically speaking, the 14.5″ wide seat sets the rider slightly back. The 11″ wide passenger seat is designed with the optimal seating angle for long-distance travel. There is also an extensive selection of options and accessories for the America and Speedmaster seats, including fender and tank bibs, backrests and sissy bar pads.

Bonneville-76828-Classic-left-appsmSpeaking of quintessential British bikes, don’t forget that Mustang also makes seats for the Bonneville, T100, Scrambler, Thruxton and Thunderbirds. Whether it is the Queen’s English or our own distinctive New England dialect, Mustang speaks your language when it comes to seats for Triumphs.

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What Happens In Vegas Doesn’t Always Stay In Vegas…

Written By

30 Oct

But Maybe It Should?

Mustang decided to switch things up a little this Rally season. Instead of ending our year at the Legendary Lone Star Rally deep in the heart of Texas (actually in Galveston November 6th-9th), we added stops out west in Reno for the Street Vibrations Fall Rally and Las Vegas for Bikefest and skipped Texas on the way back across the country to end the season at Biketoberfest in Daytona. In retrospect, maybe this wasn’t such a good idea…

BonanzaBut we digress. The return to Reno was well worth it. Although a downpour dampened the crowds in The Biggest Little City In The World, things worked out pretty well for Mustang at Street Vibrations, according to Rallymeister John Glynn. The giant awning on the big rig kept riders dry while their new Mustang seats were being installed free of charge. A steady stream of appreciative bikers gave a positive vibe to the Street Vibrations event. So far, so good on our westward swing.

BikefestOn to Sin City and everything was coming together without a hitch for Las Vegas BikeFest the following weekend. Unseasonably mild weather saw Mustang Seats set up with our friends from Biker’s Choice, Crusher Performance, J&P Cycles, Küryakyn, Vance & Hines, to name just a few of the exhibitors. Then the wheels came off… literally! Where there is smoke, there is fire as they say and although the details were somewhat hazy, it seems that one of the Mustang motorcycles was involved in a sordid incident that involved a questionable decision, a big crowd of people and a smoked tire.

BikesLinedUpExhibit A: John Glynn’s immaculate Dyna that is an integral part of the Mustang Seats’ traveling road show. This bike is kept on the big rig for “Display Purposes Only” and not meant to be ridden around. Exhibit B: one cooked carcass! According to eyewitnesses and some sketchy surveillance video footage, the metal flake red Dyna is alleged to have won second place in the Las Vegas BikeFest Burnout Contest.

Burnin RubberBurned tire  Despite his claims that he was “home in bed” at the time of the incident, Küryakyn brand rep Willie G. smelled suspiciously like burnt rubber and hydrocarbons the next day.

Burned Tire

 

 

 

Of course what happens in Vegas is supposed to stay in Vegas, so don’t tell anyone back at Mustang Seats HQ! Good thing the burnout was sponsored by Metzeler since the Dyna’s rear rubber was roached!  In hindsight, maybe next season Mustang should return to the Lone Star Rally and avoid the temptations of Las Vegas?

Check out the video footage on our Facebook page for more circumstantial evidence: https://www.facebook.com/video.php v=10152832897796995&set=vb.141120856994&type=2&theater

 

Boldly Going Where No Seat Maker Has Gone Before

Written By

22 Oct

Mustang’s Latest Enterprise: Launching The Rocket III Touring Seat

Rocket IIITime for us to tackle the final frontier… at least the space where Triumph motorcycles are concerned. We already make seats for the Bonnevilles in all their various configurations and the big Thunderbirds, but now the enterprising crew at Mustang continues to boldly go where no aftermarket seat maker has gone before! The trek is now complete for Triumph’s touring star as we have launched our line of seats for the Rocket III Touring model.

IMG_1625-smTriumph’s “power tourer” has a massive 2.3 litre three-cylinder engine built for interstellar travel. No question that the Rocket has more than enough motor to blast off, but when it comes to the long haul, the seat can become a pain in the posterior! With the world’s largest production motorcycle engine on tap, the Rocket III is ready for long hauls, heavy loads and going across the cosmos (or at least cross country). No touring bike has more torque than the Rocket III — it has more torque at idle than most motorcycles have in total!  Out of this world torque is great, but for all day comfort, you really need a Mustang seat.

79780_hd-smShoot for the stars by combining the power of the Rocket III with Mustang’s legendary comfort. Not only are our seats built for comfort, Mustang’s two-piece seat for the Triumph Rocket III Touring sets the rider a half inch lower than stock and almost an inch further back than the stock position. The combination of controlled density polyurethane cushion and the more relaxed riding position make a real difference for the long haul.

The wide 17″ bucket and the 12″ passenger seat provide long-term support for your longest treks. The built-in backrest helps keep you at the conn much longer as well. As part of their five year mission, Mustang’s enterprising engineering crew has also created an array of styling options and accessories to match the Rocket III Touring seats, including fender and tank bibs. As you explore strange new worlds, seek out new life and new civilizations on your Rocket III Touring treks, make sure you have a Mustang seat along for the voyage!shatner_motorcycle

WE HAVE A WINNER!

Written By

15 Oct

Mustang Helps Garage-Girls 2014 Ultimate Biker Makeover

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Once again this year, Mustang was proud to join with Sara Liberte and the Garage-Girls Ultimate Biker Makeover program. Although we shared an update on the winner via social media, there is more to the story, much more.

Garage-Girls 2014 Ultimate Biker Makeover, Chris Gibbany of Harrison, Arkansas, was among 84 contestants who sent in a 600-word essay describing why they were most in need of a Garage-Girls Ultimate Biker Makeover. Her essay touched upon her sacrifices and commitment to “hunker down” and put herself through school in order to open new career opportunities.

“We received more submissions for the 2014 Garage-Girls Ultimate Biker Makeover Contest than for any other previous contest,” said Garage-Girls marketing coordinator, Sara Liberte. “It was definitely a challenge choosing a winner among so many great entries.” Of course Sara is quick to credit the sponsors, and we were honored to be included. “We want to thank GEICO as well as our other sponsors for their commitment to make this contest possible. Frankly, there would be no Garage-Girls Ultimate Biker Makeover Contest without their continued support.”

As the 2014 Ultimate Biker Makeover winner, Gibbany is enjoying a multitude of prizes, including new shoes from Harley-Davidson® Footwear, a brand new jacket and matching gloves from Roland Sands; a Speed & Strength helmet from J&P Cycles; a cleaning kit from Wizards Products; a case of synthetic oil from Spectro; clothing from Hijinx Apparel and a set of Avon tires. Last but not least, a set of saddlebags from Mustang… We offered a seat of her choice, but she really wanted the saddlebags.

“Mustang sent me the saddlebags I picked out, PLUS they sent me another box with T-shirts, hats, pens, stickers and a zippered tote bag,” Chris told Garage-Girls after getting her “care” package. “Mustang really went all out, especially since they swapped in bags instead of a seat.”

Chris also got the jacket and gloves from Roland Sands Design. “Beautiful brown, with pockets inside and places to put the Kevlar inserts which I would like to get. The gloves are black and fit perfectly. It’s just like Christmas around here.  And seeing how we don’t “do” Christmas, makes it just that more exciting. I told the UPS guy to “keep ‘em coming”. I hope to ride tomorrow (raining today) and try out the new jacket. Husband really likes it and says it will be my “new look” to come out riding the Panhead!

Thanks so much Sara, Garage-Girls and all the sponsors ~ Chris

 

“Chris puts a lot of miles on her motorcycle and we wanted to make sure she has the latest and safest riding equipment,” said Liberte. To read more about Chris Gibbany’s story and for more information on the 2014 Ultimate Biker Makeover, please visit www.garage-girls.com.

FIGHT LIKE A GIRL!

Written By

3 Oct

Mustang Brings Back Breast Cancer Awareness Program

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Once again Mustang is been proud to participate in National Breast Cancer Awareness Month. Our new “Fight Like A Girl” custom seat program and the ability to donate a portion of the proceeds of every pink seat or pink ribbon to the Breast Cancer Research Foundation is close to our hearts, literally and figuratively.  We continue to honor the determination and compassion of those fighting breast cancer.

MarjThere is more to this story than just a publicity stunt… much more. This cause directly impacts several members of the Mustang family. Long-time Mustang rep Pat Pierantozzi is a breast cancer survivor of 35 years and this October marks one year cancer-free for Rallymeister John Glynn’s niece. John’s lovely wife Marjorie, who many of you have met at the Mustang big rig at the rallies has been an advocate of Breast Cancer Awareness for years and it was her pink flamed Softail Deluxe that inspired Mustang’s original “Think Pink” seat campaign. We ask Marj for an update on her niece’s battle:

“It has been a year since our last Breast Cancer Seat came out,” says Marj. “As you know, Mustang did this for me in honor of my niece Robin and what she had been through all year. I am so happy to say my niece has been cancer-free for a year now and doing well.  Here are a few pictures, that tell the tale!”

RobinBradley“The picture with Robin Bradley (my niece) on the porch was leaving for her last chemo, the neighbors and town friends put them there to show their support in July 2013,” she explains. The townspeople lined the streets of the path that she would be taking to her last treatment with signs and shouting their support. The last group just outside of town was her three sons. “It was so touching to see the entire community come out in support.”

“My niece is often asked “what can I do to help, do you prefer one charity over another?” She always replies: “if you want to and are able, donate to the Dana-Farber Cancer Institute Research Center in Boston.”

RobinBradley3 celebratingThe wine glasses are the celebration: chemo was over and the diagnosis was cancer-free (August 2013). Both pictures were taken in  Skeneatles, NY where Robin lives with her husband John and three wonderful boys, Cader, Graham and Nolan.

“The motorcycle with the breast cancer awareness seat is one of the customers that came in to thank me in Daytona 2014. She and her husband personally thanked me for helping to start this “movement” of awareness with something as big as a motorcycle. They were thankful that Mustang would make the custom seats and contribute to a Breast Cancer Awareness charity.”

It was a very difficult year for her, family and friends, but she is now a survivor! I thank God every day. http://robinbradley.blogspot.com/2013/10/past-finish-line.html (posted with permission)

Pink Seat3Marj’s message has hit home. In fact a customer came to the Mustang truck at Daytona Bike Week to show off her “Think Pink” seat this year, and dozens of others have done the same since.

I am thankful to Mustang for allowing me to be a part of the new “Fight Like A Girl” program (Marj received the very first seat of the new series with the custom embroidered message). I am excited about my new seat and what it represents to me… and all for a great cause, too. Thank you so very much Mustang!”

Marjorie Glynn

Prost Vom INTERMOT!

Written By

30 Sep

Mustang Shows Summit In Germany

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Intermot Logo2The INTERMOT show in Cologne (or Köln as the locals say) is at the apex of the European motorcycle show scene, so it makes sense that Mustang is showing off our new Summit seat in Germany this week. Designed exclusively for the 2014 Harley-Davidson® Rushmore, this seat is the pinnacle of everything we have learned about seat making since 1980. Thanks to our partners at MAG Europe and Parts Europe, Mustang will be well represented at INTERMOT.

IMG_7650aCelebrating the return of the Road Glide to Harley’s lineup, the Rushmore project represents “summit” of what a touring bike should be. Pretty high expectations to live up to, but Mustang’s R&D rose to the challenge! Just as Project Rushmore represents more than another FL for The Motor Company, the Summit is more than just another seat for an FL series Harley. The Road Glide has a special place in the pantheon of touring motorcycles… and we think our Summit is pretty special as well.

76864_hdsmWe believe both you and your passenger will experience the peak of comfort with the Summit Super Touring seat. The one-piece “super” comfortable touring design provides the rider and passenger with the optimum riding position. The 19″ wide Super front bucket sits you 1.75″ further back than the stock seat. The passenger seat is a full 16″ wide and fits perfectly with the OE Rushmore speakers and Tour-Pak. Adding to the comfort level is the optional heating element for the Summit.

The Summit is just the tip of the Matterhorn (oh wait, that is in Switzterland)… the Summit is just one of the high points for Mustang’s offerings at INTERMOT. We will also be showing our new Adventure Touring seat for the BMW R1200 GS and several other items that have not been made available in Europe before now. Cheers! Wait, we meant to say Prost!

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