VIVA ITALIA!

Written By

22 Jan

Mustang Returns To Motor Bike Expo In Verona

Verona_PerewitzMustang Seats will be joining in the festivities as the custom motorcycle world congregates in Italy for the 2016 Verona Motor Bike Expo (MBE). Set for January 22-24 at the Veronafiere facility, this international trade fair encompasses 880,000 sq./ft. with more than 600 exhibitors. A strong American contingent, led by Mustang, Küryakyn, Crusher, Bahn, Performance Machine and Vance & Hines will be highlighting this year’s show.

“Verona is one of the must-attend European shows for Mustang,” says Director of Global Business Development Marilyn Simmons. “It gives us an opportunity to meet our riders as well as to personally educate, support and build even better relationships with Mustang’s dealers and international distributors.” Recognizing the importance of the Motor Bike Expo, Simmons is showing off several new seats for the European market, including a pair of Signature Series saddles from legendary builders Dave Perewitz and Fred Kodlin.

MMP16_kodlin-seatRenown European bike builder Fred Kodlin has been recognized as one of the Top 50 customizers in the world by S&S Cycles and was honored as the 2005 Bike Builder of the Year. “For 2016 we are launching the Kodlin Signature Series seats,” says Simmons. “We can’t wait to show off what we have partnered up with Fred and his son Len to create.”

PerewitzMustang’s New England neighbor and original Signature Series seat partner Dave Perewitz will be joined by his daughter Jody in Verona. In addition to a Perewitz-designed seat on display in the Mustang booth, Dave is presenting a custom paint show at the Motor Bike Expo, sponsored in part by Mustang and Küryakyn.

“Please come by the Mustang display for the finest seats in the house,” says Marilyn Simmons. Mustang will be located in Hall #1m, Booth 8D at the Motor Bike Expo in Verona. For more information on the MBE, visit www.motorbikeexpo.it

GLOBAL LAUNCH

Written By

16 Dec

Mustang’s Seats For Scramblers Debut

MMP15_FB_ScramblerDucati has struck a chord with their Scrambler, so we thought we should ‘chime’ in with a seat designed specifically for this popular bike. We wanted to keep the retro look, but advance to 21st century riding comfort. While Ducati was making big news by unveiling their new 400cc version of their wildly popular Scrambler at the EICMA show in Italy, Mustang was busy taking the wraps off our seat for the Scrambler a little closer to home.

MMP15_Srambler_Floater_TnR_smActually our American dealers and Mustang insiders got the scoop on the new Scrambler seats just before our own Global Business Manager Marilyn Simmons flew to Italy for the world’s largest motorcycle trade show. In fact, Marilyn was on the show floor in Milan showing off the new seat to select European dealers and distributors at the same time as the wraps were coming off the Ducati Sixty2.

Mustang’s seat for the various versions of the 2015 Ducati Scrambler positions your body for the best riding posture. By changing your posture, it keeps you back from the tank and seated firmly ‘into’ the motorcycle, rather than feeling like you are perched on top of it. While Mustang wanted to improve the level of comfort and ultimately enhance the riding experience, we did not want to mess with the groovy ’70s vibe that Ducati has established for the Scrambler.

MMP15_Scrambler_LS_FullMission accomplished! The classic tuck-and-roll stitching and detailed seam lines accentuate the classic 1970’s look while Mustang’s baseplate design and proprietary foam provide modern levels of comfort. With an MSRP well under $350, the price is right, too!

See your authorized Ducati dealer or visit Mustang online for more information:

http://www.mustangseats.com/Product/75027/One-piece-Seat-for-Ducati-Scrambler-2015

Mustang Has The Best Seat In The House For IMS Tour

Written By

30 Oct

IMS Portland CoverPortlandia? The 2016 Progressive International Motorcycle Show (IMS) series — the largest motorcycle show series in the world — kicks of this weekend with a new venue in Portland, Oregon. Mustang rolls into the shows with some surprises starting this Halloween weekend. We will be treating people in Portland to the finest seats in the house. No tricks, just treating folks to the most comfortable motorcycle seats they have ever experienced.

To facilitate even more experiences, a couple of new “seat-horses” (think saw horses for motorcycle seats) have been incorporated into the display. Not only does this give a rider a better feel for the seat, but we have even positioned some foot pegs on the seat horses so that a passenger can feel the difference when riding two-up. IMS show-goers should look for the brand new Mustang kiosk in the Marketplace section.

Featured at each stop on the IMS Tour, the Marketplace is an interactive retail space for motorcycle parts and accessories. This unique show-within-a-show offers attendees the opportunity to touch, test and/or try the newest top parts, accessories and gear while interacting with factory specialists from leading manufacturers.

Mustang’s Rally director John Glynn will be on hand for the weekend to work the display. “We think it is important to have factory trained experts on hand to explain the Mustang difference,” says Glynn. “There is more to a seat than meets the eye!”

One year after Mustang celebrated its 35th anniversary, the IMS tour kicks off its own 35th edition of the largest motorcycle shows in the country. Spanning 10 cities and stretching from October 2015 to the final stop in Phoenix on February 20-21, 2016, Mustang will be at every venue this season to show off what a difference comfort makes.

Se the full schedule of International Motorcycle Shows at:

http://www.mustangseats.com/Mustang/Rallies-Events

Who Knew?

Written By

30 Oct

Getting Caught In The Spyder’s Web

Screen Shot 2015-10-05 at 3.43.22 PMDid you know that more than 100,000 Can-Am Spyders have hit the highways and byways of North America in the past seven years? If you didn’t realize there were that many Spyders out there, you probably didn’t catch the fact that Mustang now has replacement seats for the interesting three-wheeled machines either. However if you are one of the growing legion of fans who have been caught in the Spyder’s web, we invite you to discover the Mustang difference!

Can-Am-Spyder-F3-S-Sturgis-Looking like a cross between a snow machine and a touring bike, the Spyder is creating a new niche for itself. According to our friends at BRP/Can-Am, the majority of the Spyders out there are being used for long-distance rides and touring. We saw plenty of them headed to Sturgis this year and Can-Am even had the “Spyder Experience” area downtown just off Lazelle Street so folks who were at the Black Hills classic could see what they have been missing.

Can-Am says that when you ride a Spyder “the destination becomes the ride itself; a one-of-kind experience in open-air riding.” We like the way they think! In fact, we would like to further enhance this unique riding experience with a new seat made specifically for the Spyder RT touring model.

MMP15_PR-Spyder-FloaterAdd to your Spyder’s comfort and character with Mustang’s touring seat designed specifically for the RT model. The new seat’s detailed gun metal stitching and carbon fiber vinyl accents enhance the Spyder’s striking design, while retaining all the positive features of the stock seat. Looking good is only part of the overall experience, though. Since form follows function, it is what is inside the striking seat cover that counts.

76196_72Mustang’s marine-grade baseplate and proprietary foam are carefully contoured to support both rider and passenger in the optimal cruising angle for all-day riding. The 16.5″ seat width (passenger width: 17.5″) is based on Mustang’s 35-years of expertise in designing touring saddles.

Spyder BackrestComplete the custom look and enhance comfort with matching backrests. The fully-adjustable driver backrest features an 11″ wide pad that tapers to 7″ at the base. This provides solid back support for the longest rides. Since touring is more fun two-up, make sure to get Mustang’s trunk-mounted passenger backrest for the Spyder RT.

The destination may be the ride, but the overall experience is even better when the pilot and the passenger are comfortable! Discover the Mustang difference and enhance your riding comfort! Get more details at the Mustang Seats website:

http://www.mustangseats.com/Categories.aspx?varSearch=Can-Am+Spyder

MUSTANG FLYING HIGH IN STURGIS

Written By

1 Sep

Freewheeling Trike Seats Take Off At 75th Anniversary

MMP15_Sturgis_Freewheeler_3Best rally ever? All indications are that the 75 Anniversary of the Sturgis Rally was a success. The record crowds were no shock, however the interest in Mustang’s latest seat for Harley-Davidson’s FLRT Freewheeler™ three-wheeler was a pleasant surprise. “We just wanted to show off the new Freewheeler seat, but had not anticipated the amount of interest it was going to generate,” admits Mustang Seats’ Rallymeister John Glynn. He attributes a more mature demographic, the fact that the riders are staying in the saddle longer than ever before and the sheer number of people at Sturgis to Mustang’s successful launch of the new trike seat. “Plus it is a damn good seat!”

Traffic at both Mustang’s locations in the Black Hills was up considerably compared to last year. “It took 20 minutes just to get across the street to Mustang’s location on Lazelle Street and foot traffic at our big rig was up by at least 70%,” he adds. “The star of the show really was our three-wheeler seat at both locations.” According to South Dakota DOT traffic entering the city of Sturgis was up… substantially.

“Traffic for the 2015 Official Rally Dates was up 30.7% from 2014. 2014 Traffic entering Sturgis at the 8 locations was 390,693. Traffic entering for 2015 at the 8 locations was 510,749. That is just the city of Sturgis and doesn’t take into account folks at The Legendary Buffalo Chip, Deadwood, Spearfish and Rapid City (with a very large concentration of vendors working at Black Hills Harley-Davidson). In addition, the South Dakota DOT does traffic counts only for the official dates of the rally, from Monday to Sunday. The methodology used to count traffic is based on portable road tube counters recording one vehicle for every 2 axles that hit the road tube. Counters and road tubes are checked daily during the week to ensure everything is counting correctly. Data is collected every Monday and Thursday. Taking traffic counts began with the 50th Rally in 1990.

MMP15_Sturgis_Freewheeler_4While the traffic count was no surprise, the hit of the show for Mustang was… Our new replacement seats for the Freewheeler™ were stopping traffic at the Rally Rig at Black Hills Harley. “The comfort level is second to none while the clean look and feel of the expanded vinyl cover and detailed automotive-inspired stitching has to be experienced first-hand,” adds John. With Mustang’s marine-grade fiberglass pan and all-day-comfort foam supporting the rider in the ideal cruising posture, racking up the miles to Sturgis or wherever your road trips may take you are no problem.

“With a Mustang seat, you can ride your Freewheeler™ all day, every day,” claims Glynn. Features a front bucket drain hole, matching fully-adjustable driver backrest and built-in driver backrest receiver (note, this will not work with a frame-mounted backrest kit). In addition to the standard seating position, Mustang offers a “forward” version, the Forward Touring which moves the rider 2″ forward on the motorcycle for easier steering, something to take into account on a trike.

“Our seats are preferred by motorcycle riders who want comfort, quality and style from a company that firmly stands behind their products,” John says. “Whether it is two wheels or three, Mustang continues to earn its wings with every ride!”

 

Garage-Girls Ultimate Biker Makeover Winner

Written By

21 Aug

ubm-2015-mainWe have a winner! As announced during the 75th Sturgis Motorcycle Rally, our friends at Garage-Girls and GEICO picked a winner of the 2015 Ultimate Biker Makeover. As we have been proud to do in the past, the family here at Mustang Seats was happy to lend a helping hand to this worthy cause again this year. In something of a surprise the Garage-Girls winner was a man… but no less deserving!

“Garage-Girls and GEICO Motorcycle are proud to announce this year’s Ultimate Biker Makeover winner; Matthew Palmer,” said organizer Sara Liberte. “Matthew was selected among more than 130 entries to this year’s contest. It was a tough decision, as it always is, but the votes went in favor of Matthew.” GEICO Motorcycle made the official announcement live on stage at the Buffalo Chip during this year’s 75th Sturgis Rally on August 6th.

The tale begins as Sergeant Matthew Palmer, a medic in the United States Army for the past 5 years, was headed off the base when he endured a horrific accident on his motorcycle. “Coming home from Camp H. M. Smith on a sunny Oahu day, I was forced to make a life or death decision….” Is how Matthew’s story begins.

mattTold he may never walk normally again, Matthew is already determined to ride again! “The bike and I were badly hurt,” he admits, but that just serves to fuel the fire in this serviceman. “Once I got to the hospital I was told I had a broken leg and arm and that both would require surgery to fix properly. I was also told that the cops never got the individual’s information before he left the scene, leaving myself and my insurance to foot the bill.”

The double whammy of both financial and physical impact would daunt a lesser man… or woman, but it is a motivator for Sgt. Palmer. “I don’t know if I will ever walk properly again or have full recovery in my hand, but I will ride again. That is why I think I should be given this prize package. Not because I want you to feel sorry for me; but because I want to show everyone who has been in an accident and not gotten back on the bike or for everyone who is too afraid of what could happen, that it is okay.”

Mustang joins Garage-Girls and GEICO Motorcycle and all the other companies who have stepped up to support the Ultimate Biker Makeover. We are proud to help Matthew along during his recovery.

Joining in the rewards package, Matthew takes home all the prizes, including a wardrobe of shoes from Harley-Davidson Footwear; a case of synthetic oil from our fellow New Englanders at Spectro Oils; new Mustang Seat and some swag; a set of AVON Tyres; a new Bell helmet, RSD jacket and gloves courtesy of J&P Cycles and Roland Sands Designs; clothing by Hijinx Apparel, Biker’s Choice and more!

Sgt. Palmer, we salute you!

WHAT’S ON TAP FOR INDIAN?

Written By

18 Aug

Mustang Makes Replacement Seats For Scouts!

 

IndianBeersmSomething has been brewing around Mustang Seats for months. But we kept the news bottled up until recently. You may have noticed a series of social media posts featuring historic Indian motorcycles shot in a local museum and cryptic hints to “scout around” for more clues. The Facebook hints finally came to a head with the official announcement that Mustang now has seats for the new Indian Scout. Not just one seat, either… several seat styles and both black and brown colorways. Hopefully this makes the suspense worth the wait.

However, we didn’t want to make an announcement until we were sure that we had everything right. After all, the birthplace of Indian Motocycles is in Springfield, Massachusetts, less than 30 minutes from Mustang’s historic factory in Three Rivers, so we have always had a soft spot for the brand around here. As much as Mustang may have wanted to be first to market with a seat for the new Scout, we would not comprise on what went into the seat before the Mustang name went on it!

MMP15_Scout_tan_34viewIndian Motorcycle’s new Scout combines classic styling cues from the 1920s with modern day refinements and performance upgrades. Mustang’s new line of seats and related accessories for the Scout follow this “best of both worlds” philosophy. This allows you to combine the latest in comfort with the look of yesteryear. Whether you opt for an all-day comfort two-up or flying solo for short hops,  Mustang now has Indian Scout riders sitting pretty. A choice of a Touring seat or our low and lean RunAround™ cater to to completely different types of riders.

MMP15_Scout_blksolo_floater1Our Touring solo and passenger seats offer you and your companion support and comfort for the entire journey. The Touring seats feature Mustang’s medium-density foam, precisely molded to the shapes and angles needed for optimal cruising comfort combined with our durable steel-reinforced, marine-grade fiberglass baseplates.The 13″ wide solo and 8.5″ wide passenger seat provide ample room for both the pilot and passenger without compromising the clean lines of the bike.

 

While you can’t judge a book by its cover, Mustang’s seat covers are pretty telling as to the over all quality that goes into the Scout saddles. The cover designs are brand-new concepts developed by our designers just for the Scout. Available in classic black or the new Indian brown vinyl, a distinctive two-tone pattern complements the look of the motorcycle. The distinctive center stripe ties the solo, passenger seat and the mini driver backrest (developed specifically for the Scout) together visually.

 

MMP15_Scout_Tansolo_floater1But even bigger news is the fact that Mustang now offers leather panels exclusively for the Scout Touring solo seats. We heard plenty of requests for both brown and for real leather seats when we asked Indian owners what they might want in a replacement seat. The market has spoken, and Mustang has delivered.

 

For riders preferring to cruise closer to home, we suggest the RunAround for bar-hopper style bikes. Mustang’s engineers developed this 9.5″ wide solo to be low, lean and mean as possible so you will look classy and cool all around town. The vinyl cover features distinctive styling and is also available in black or brown. Whatever your style, Mustang has an option for your Scout that will let you show off the look and go the extra mile…. Cheers!

SPIN CITY

Written By

21 Jul

BMW Myth Exposed!

MMP15_FB_RnineTSo we were wrong. In a recent press release about Mustang’s new replacement seats for BMW’s R nineT motorcycles, we inadvertently characterized the BMW logo as having aviation roots, just like Mustang’s own P-51 aircraft references. Great point of reference for a press release, only problem is that it has nothing to do with the truth! Appropriately for a seat company here now is the full CYA on the BMW logo:

Ranked in the top 10 of the world’s most recognized commercial logos — along with the likes of Coke bottle and the Nike ‘swoosh’ — BMW’s iconic roundel has certainly stood the test of time… however the endearing myth of the spinning propeller logo that Mustang (and any number of others have bought into) has been busted! We weren’t the only ones hoodwinked, though. No less authorities than the New York Times and even BMW North America have subscribed to the popular propeller tale!

BMW_Myth_PropellerThe spin on BMW’s signature roundel is that it looks like a propeller blade set against a blue sky and white clouds. According to the New York Times auto editor, “The design was supposedly a tribute to the roots of Bayerische Motoren Werke (or Bavarian Motor Works in English) in the early 20th century, when the company built aircraft engines.”

Apparently the blue-and-white company logo does NOT represent a spinning propeller, rather it is meant to depict the colors of the Free State of Bavaria. Back in 2010, the Times followed up on this with a company spokesman for BMW North America, who said, “the shape and configuration of the roundel was meant to replicate a spinning propeller against a blue sky background.”

However a week later, Tom Plucinsky, another BMW spokesman, told the New York Times this was not the case, even though the company itself once thought the logo was based on a propeller! “In fact, I have an old history book here that says it is,” claimed Plucinsky. “But this all changed in the past year, with the clarification that the roundel was used in an advertisement next to an airplane. The design was not in any way connected with aircraft engines or propellers. The idea that the blue and white had anything to do with spinning propellers comes from a 1929 advertisement, which featured aircraft with the image of the roundel in the rotating propellers.”

BMW_and_Rapp_Logos-214x450The truth behind the propeller myth is almost as interesting, but much less convenient for Mustang PR people! It seems that in July 1917, Franz Josef Popp registered the name Bayerische Motoren Werke in an attempt to distance the new company from his former operation: Rapp Motorenwerke aero engine company. According to BMW Motorcycle Magazine, the signature BMW trademark was registered with the Imperial Trade Mark Roll on October 5, 1917. It featured the circular design of the Rapp logo but with the letters “BMW” at the top. The inner quadrants featured the Bavarian Free State colors of blue and white – but in the opposite order because it was illegal to use national symbols in a commercial trademark.

“The design was not in any way connected with aircraft engines or propellers,” the BMW magazine categorically states. “The idea that the blue and white had anything to do with spinning propellers comes from a 1929 advertisement, which featured aircraft with the image of the roundel in the rotating propellers. This advertisement came at the beginning of the Great Depression, which coincided with BMW acquiring the license to build Pratt & Whitney radial aircraft engines. The advertising department used the roundel and BMW heritage in an attempt to increase sales of the new radial motors.”

PR guys putting a convenient spin on the facts to huckster product sales? Say it ain’t so, Franz Josef! But it get worse… The idea of the spinning propellers was given greater credence in a 1942 BMW journal article written by Wilhelm Farrenkopf in a BMW journal of 1942. “This also featured an image of an aircraft with a spinning roundel,” notes BMW MC mag. “These were powerful images and thus the legend of the spinning propeller was born.”

1099The basic structure of the BMW roundel has remained essentially the same for nearly 95 years. In the original design, the lettering and outline was in gold, but by the time the first BMW R32 motorcycle was released in 1923, it had changed slightly. The letters were still in gold, but the font was bolder and letters closer together. This was the style that was submitted to the German Register of Trade Marks in 1933, and the international register of trademarks in 1934.

Over the years, proportions changed, the shade of blue shifted, and even the lettering would change from gold, white or silver with serif or sans-serif fonts in different sizes. “There appears to be no reason for this variance except for product designers and marketing and communication staff using personal choice depending on application,” adds BMW MC.

“Through the 1950s there was a more concerted effort to standardize the roundel. The use of white lettering was now standard and when used on cars and motorcycles it was silver. By the 1960s the serif font was replaced by sans-serif, and this was used on all motorcycles by 1966.”

So as convenient as the non-existent connection to the BMW roundel may have been, we sincerely apologize for perpetuating the myth. We meant no attempt at revisionist history or conspiracy to promote Pratt & Whitney radial aircraft engine sales under BMW license! We just wanted a way to launch the news that Mustang now has seats for the R nineT…BMWR9T

But if you really take a close look at it, that roundel could be a stylized propeller with blue sky and white clouds behind it, couldn’t it?

MUSTANG FACTORY TOURS CONTINUE

Written By

19 Jun

You Never Know What (Or Who) You Might See!

Tour3TV types and daredevils alike have toured Mustang’s historic Three Rivers factory this summer… and that is just the locals! Seriously: WGBY Channel 57 in Springfield re-aired the episode where “Connecting Point” host Tony Dunne took the Mustang factory tour last WP_20150429_11_16_57_Prosummer. Motorcycle jumper “Doug Danger” Senecal from the neighboring community of Wales, came by before his attempt to clear 22 cars on Evel Knievel’s old bike at Sturgis this summer. Industry icon and IronTrader News publisher Marilyn Stemp covered the factory as well… Pretty lofty company!

Tour5Just last week the American Motorcyclist Association sent a delegation to our little corner of New England. AMA Road Riding Coordinator Rob Baughman and Chris Harrison (AMA Recreation Riding Manager) stopped by to tour Mustang yesterday between working the AMA display at Americade and the Laconia Rally over in Weirs Beach. Since they were so close to the original home of Indian Motorcycles, sales manager Jesse Sargent took them on a tour of the Springfield “Indian” museum. Jesse says that Rob and Chris loved the museum. Guy McLain, director of the “Wood Museum of Springfield History” conducted the in-depth tour for them.

Tour1When we decided to change long-standing company policy and open our doors to a limited number of factory tours a couple summers ago, we never really anticipated doing more than one or two quick walk-throughs… this summer we have everyone from the AMA to our pal Dave Perewitz dropping in and wanting to see how things work! Three years of practice and we finally have the drill down.

MMP FactoryOverwhelmingly positive response from riders taking the tour has led us to keep the program going all summer long and into the fall. Located in Three Rivers, Massachusetts, the facility is only 75 miles west of Boston and 150 miles northeast of New York City. Our two hour tours are by reservation only and we can accommodate groups from 2 to 24. Speaking of fall, our friends from Backroads Motorcycle Touring Magazine are planning another fall colors ride through the New England countryside, highlighted by a tour of Mustang.

For those of you who can’t schedule a fall foliage run or take a personal tour this summer, take the virtual trip here:
https://www.youtube.com/watch?v=6qA1f9p-C-I

To see WGBY’s Connecting Point episode, click here: http://bit.ly/Sw9RxE

To schedule your own tour, click here for all the details:

http://www.mustangseats.com/mustang/factory-tour

BLAST FROM THE PAST

Written By

12 Jun

ThrowBack™ Looks Back To 1980 For 2004-Up Sportster Seats

MMP15_FB_Throwback-4We are celebrating our 35th anniversary of comfort and innovation by bringing back a look from yesteryear — or, at least, from 1980 when Mustang was founded. Our “new” ThrowBack™ style seat fits all 2004-up Sportsters. The Sportster line has been in continuous production in one form or another since 1957, which makes it the perfect platform to bring back the ThrowBack-style seat with its characteristic sissy bar and distinctive pillow top cover!

75126-smThis seat will make you nostalgic for 50-cent hamburger and dollar-a-gallon gasoline. While we can’t do anything about gas prices, we can bring back the classic styling of an earlier era. The ThrowBack is the perfect touch for people wanting to give their Sportster a period correct touch. Don’t let the look fool you, though. We utilized all of our 21st Century seat-building techniques to bring this old style forward into the present.

We utilized our 21st Century seat-building techniques to fast-forward this old style seat into the present. The steel-reinforced marine-grade fiberglass baseplate is going to last the lifetime of your bike, so durability is not an issue, either. However, it is still what is on the inside that counts in terms of comfort, and nothing beats Mustang’s world-famous proprietary polyurethane foam for long rides. Firm enough to offer full support, yet soft enough to make all day rides a reality.

75126_app-smAs good as it feels, the ThrowBack seat stands apart visually as well. The 10” wide driver area and 6.5” wide passenger seat feature the handcrafted look you’ve come to expect from Mustang, finished off with an intricate diamond-stitched pattern and covered buttons. Get into that 1970s-80s groove and check out the ThrowBack!

We even kept the price down, with retro MSRP of only $409.