Written By

1 Sep

Freewheeling Trike Seats Take Off At 75th Anniversary

MMP15_Sturgis_Freewheeler_3Best rally ever? All indications are that the 75 Anniversary of the Sturgis Rally was a success. The record crowds were no shock, however the interest in Mustang’s latest seat for Harley-Davidson’s FLRT Freewheeler™ three-wheeler was a pleasant surprise. “We just wanted to show off the new Freewheeler seat, but had not anticipated the amount of interest it was going to generate,” admits Mustang Seats’ Rallymeister John Glynn. He attributes a more mature demographic, the fact that the riders are staying in the saddle longer than ever before and the sheer number of people at Sturgis to Mustang’s successful launch of the new trike seat. “Plus it is a damn good seat!”

Traffic at both Mustang’s locations in the Black Hills was up considerably compared to last year. “It took 20 minutes just to get across the street to Mustang’s location on Lazelle Street and foot traffic at our big rig was up by at least 70%,” he adds. “The star of the show really was our three-wheeler seat at both locations.” According to South Dakota DOT traffic entering the city of Sturgis was up… substantially.

“Traffic for the 2015 Official Rally Dates was up 30.7% from 2014. 2014 Traffic entering Sturgis at the 8 locations was 390,693. Traffic entering for 2015 at the 8 locations was 510,749. That is just the city of Sturgis and doesn’t take into account folks at The Legendary Buffalo Chip, Deadwood, Spearfish and Rapid City (with a very large concentration of vendors working at Black Hills Harley-Davidson). In addition, the South Dakota DOT does traffic counts only for the official dates of the rally, from Monday to Sunday. The methodology used to count traffic is based on portable road tube counters recording one vehicle for every 2 axles that hit the road tube. Counters and road tubes are checked daily during the week to ensure everything is counting correctly. Data is collected every Monday and Thursday. Taking traffic counts began with the 50th Rally in 1990.

MMP15_Sturgis_Freewheeler_4While the traffic count was no surprise, the hit of the show for Mustang was… Our new replacement seats for the Freewheeler™ were stopping traffic at the Rally Rig at Black Hills Harley. “The comfort level is second to none while the clean look and feel of the expanded vinyl cover and detailed automotive-inspired stitching has to be experienced first-hand,” adds John. With Mustang’s marine-grade fiberglass pan and all-day-comfort foam supporting the rider in the ideal cruising posture, racking up the miles to Sturgis or wherever your road trips may take you are no problem.

“With a Mustang seat, you can ride your Freewheeler™ all day, every day,” claims Glynn. Features a front bucket drain hole, matching fully-adjustable driver backrest and built-in driver backrest receiver (note, this will not work with a frame-mounted backrest kit). In addition to the standard seating position, Mustang offers a “forward” version, the Forward Touring which moves the rider 2″ forward on the motorcycle for easier steering, something to take into account on a trike.

“Our seats are preferred by motorcycle riders who want comfort, quality and style from a company that firmly stands behind their products,” John says. “Whether it is two wheels or three, Mustang continues to earn its wings with every ride!”


Garage-Girls Ultimate Biker Makeover Winner

Written By

21 Aug

ubm-2015-mainWe have a winner! As announced during the 75th Sturgis Motorcycle Rally, our friends at Garage-Girls and GEICO picked a winner of the 2015 Ultimate Biker Makeover. As we have been proud to do in the past, the family here at Mustang Seats was happy to lend a helping hand to this worthy cause again this year. In something of a surprise the Garage-Girls winner was a man… but no less deserving!

“Garage-Girls and GEICO Motorcycle are proud to announce this year’s Ultimate Biker Makeover winner; Matthew Palmer,” said organizer Sara Liberte. “Matthew was selected among more than 130 entries to this year’s contest. It was a tough decision, as it always is, but the votes went in favor of Matthew.” GEICO Motorcycle made the official announcement live on stage at the Buffalo Chip during this year’s 75th Sturgis Rally on August 6th.

The tale begins as Sergeant Matthew Palmer, a medic in the United States Army for the past 5 years, was headed off the base when he endured a horrific accident on his motorcycle. “Coming home from Camp H. M. Smith on a sunny Oahu day, I was forced to make a life or death decision….” Is how Matthew’s story begins.

mattTold he may never walk normally again, Matthew is already determined to ride again! “The bike and I were badly hurt,” he admits, but that just serves to fuel the fire in this serviceman. “Once I got to the hospital I was told I had a broken leg and arm and that both would require surgery to fix properly. I was also told that the cops never got the individual’s information before he left the scene, leaving myself and my insurance to foot the bill.”

The double whammy of both financial and physical impact would daunt a lesser man… or woman, but it is a motivator for Sgt. Palmer. “I don’t know if I will ever walk properly again or have full recovery in my hand, but I will ride again. That is why I think I should be given this prize package. Not because I want you to feel sorry for me; but because I want to show everyone who has been in an accident and not gotten back on the bike or for everyone who is too afraid of what could happen, that it is okay.”

Mustang joins Garage-Girls and GEICO Motorcycle and all the other companies who have stepped up to support the Ultimate Biker Makeover. We are proud to help Matthew along during his recovery.

Joining in the rewards package, Matthew takes home all the prizes, including a wardrobe of shoes from Harley-Davidson Footwear; a case of synthetic oil from our fellow New Englanders at Spectro Oils; new Mustang Seat and some swag; a set of AVON Tyres; a new Bell helmet, RSD jacket and gloves courtesy of J&P Cycles and Roland Sands Designs; clothing by Hijinx Apparel, Biker’s Choice and more!

Sgt. Palmer, we salute you!


Written By

18 Aug

Mustang Makes Replacement Seats For Scouts!


IndianBeersmSomething has been brewing around Mustang Seats for months. But we kept the news bottled up until recently. You may have noticed a series of social media posts featuring historic Indian motorcycles shot in a local museum and cryptic hints to “scout around” for more clues. The Facebook hints finally came to a head with the official announcement that Mustang now has seats for the new Indian Scout. Not just one seat, either… several seat styles and both black and brown colorways. Hopefully this makes the suspense worth the wait.

However, we didn’t want to make an announcement until we were sure that we had everything right. After all, the birthplace of Indian Motocycles is in Springfield, Massachusetts, less than 30 minutes from Mustang’s historic factory in Three Rivers, so we have always had a soft spot for the brand around here. As much as Mustang may have wanted to be first to market with a seat for the new Scout, we would not comprise on what went into the seat before the Mustang name went on it!

MMP15_Scout_tan_34viewIndian Motorcycle’s new Scout combines classic styling cues from the 1920s with modern day refinements and performance upgrades. Mustang’s new line of seats and related accessories for the Scout follow this “best of both worlds” philosophy. This allows you to combine the latest in comfort with the look of yesteryear. Whether you opt for an all-day comfort two-up or flying solo for short hops,  Mustang now has Indian Scout riders sitting pretty. A choice of a Touring seat or our low and lean RunAround™ cater to to completely different types of riders.

MMP15_Scout_blksolo_floater1Our Touring solo and passenger seats offer you and your companion support and comfort for the entire journey. The Touring seats feature Mustang’s medium-density foam, precisely molded to the shapes and angles needed for optimal cruising comfort combined with our durable steel-reinforced, marine-grade fiberglass baseplates.The 13″ wide solo and 8.5″ wide passenger seat provide ample room for both the pilot and passenger without compromising the clean lines of the bike.


While you can’t judge a book by its cover, Mustang’s seat covers are pretty telling as to the over all quality that goes into the Scout saddles. The cover designs are brand-new concepts developed by our designers just for the Scout. Available in classic black or the new Indian brown vinyl, a distinctive two-tone pattern complements the look of the motorcycle. The distinctive center stripe ties the solo, passenger seat and the mini driver backrest (developed specifically for the Scout) together visually.


MMP15_Scout_Tansolo_floater1But even bigger news is the fact that Mustang now offers leather panels exclusively for the Scout Touring solo seats. We heard plenty of requests for both brown and for real leather seats when we asked Indian owners what they might want in a replacement seat. The market has spoken, and Mustang has delivered.


For riders preferring to cruise closer to home, we suggest the RunAround for bar-hopper style bikes. Mustang’s engineers developed this 9.5″ wide solo to be low, lean and mean as possible so you will look classy and cool all around town. The vinyl cover features distinctive styling and is also available in black or brown. Whatever your style, Mustang has an option for your Scout that will let you show off the look and go the extra mile…. Cheers!


Written By

21 Jul

BMW Myth Exposed!

MMP15_FB_RnineTSo we were wrong. In a recent press release about Mustang’s new replacement seats for BMW’s R nineT motorcycles, we inadvertently characterized the BMW logo as having aviation roots, just like Mustang’s own P-51 aircraft references. Great point of reference for a press release, only problem is that it has nothing to do with the truth! Appropriately for a seat company here now is the full CYA on the BMW logo:

Ranked in the top 10 of the world’s most recognized commercial logos — along with the likes of Coke bottle and the Nike ‘swoosh’ — BMW’s iconic roundel has certainly stood the test of time… however the endearing myth of the spinning propeller logo that Mustang (and any number of others have bought into) has been busted! We weren’t the only ones hoodwinked, though. No less authorities than the New York Times and even BMW North America have subscribed to the popular propeller tale!

BMW_Myth_PropellerThe spin on BMW’s signature roundel is that it looks like a propeller blade set against a blue sky and white clouds. According to the New York Times auto editor, “The design was supposedly a tribute to the roots of Bayerische Motoren Werke (or Bavarian Motor Works in English) in the early 20th century, when the company built aircraft engines.”

Apparently the blue-and-white company logo does NOT represent a spinning propeller, rather it is meant to depict the colors of the Free State of Bavaria. Back in 2010, the Times followed up on this with a company spokesman for BMW North America, who said, “the shape and configuration of the roundel was meant to replicate a spinning propeller against a blue sky background.”

However a week later, Tom Plucinsky, another BMW spokesman, told the New York Times this was not the case, even though the company itself once thought the logo was based on a propeller! “In fact, I have an old history book here that says it is,” claimed Plucinsky. “But this all changed in the past year, with the clarification that the roundel was used in an advertisement next to an airplane. The design was not in any way connected with aircraft engines or propellers. The idea that the blue and white had anything to do with spinning propellers comes from a 1929 advertisement, which featured aircraft with the image of the roundel in the rotating propellers.”

BMW_and_Rapp_Logos-214x450The truth behind the propeller myth is almost as interesting, but much less convenient for Mustang PR people! It seems that in July 1917, Franz Josef Popp registered the name Bayerische Motoren Werke in an attempt to distance the new company from his former operation: Rapp Motorenwerke aero engine company. According to BMW Motorcycle Magazine, the signature BMW trademark was registered with the Imperial Trade Mark Roll on October 5, 1917. It featured the circular design of the Rapp logo but with the letters “BMW” at the top. The inner quadrants featured the Bavarian Free State colors of blue and white – but in the opposite order because it was illegal to use national symbols in a commercial trademark.

“The design was not in any way connected with aircraft engines or propellers,” the BMW magazine categorically states. “The idea that the blue and white had anything to do with spinning propellers comes from a 1929 advertisement, which featured aircraft with the image of the roundel in the rotating propellers. This advertisement came at the beginning of the Great Depression, which coincided with BMW acquiring the license to build Pratt & Whitney radial aircraft engines. The advertising department used the roundel and BMW heritage in an attempt to increase sales of the new radial motors.”

PR guys putting a convenient spin on the facts to huckster product sales? Say it ain’t so, Franz Josef! But it get worse… The idea of the spinning propellers was given greater credence in a 1942 BMW journal article written by Wilhelm Farrenkopf in a BMW journal of 1942. “This also featured an image of an aircraft with a spinning roundel,” notes BMW MC mag. “These were powerful images and thus the legend of the spinning propeller was born.”

1099The basic structure of the BMW roundel has remained essentially the same for nearly 95 years. In the original design, the lettering and outline was in gold, but by the time the first BMW R32 motorcycle was released in 1923, it had changed slightly. The letters were still in gold, but the font was bolder and letters closer together. This was the style that was submitted to the German Register of Trade Marks in 1933, and the international register of trademarks in 1934.

Over the years, proportions changed, the shade of blue shifted, and even the lettering would change from gold, white or silver with serif or sans-serif fonts in different sizes. “There appears to be no reason for this variance except for product designers and marketing and communication staff using personal choice depending on application,” adds BMW MC.

“Through the 1950s there was a more concerted effort to standardize the roundel. The use of white lettering was now standard and when used on cars and motorcycles it was silver. By the 1960s the serif font was replaced by sans-serif, and this was used on all motorcycles by 1966.”

So as convenient as the non-existent connection to the BMW roundel may have been, we sincerely apologize for perpetuating the myth. We meant no attempt at revisionist history or conspiracy to promote Pratt & Whitney radial aircraft engine sales under BMW license! We just wanted a way to launch the news that Mustang now has seats for the R nineT…BMWR9T

But if you really take a close look at it, that roundel could be a stylized propeller with blue sky and white clouds behind it, couldn’t it?


Written By

19 Jun

You Never Know What (Or Who) You Might See!

Tour3TV types and daredevils alike have toured Mustang’s historic Three Rivers factory this summer… and that is just the locals! Seriously: WGBY Channel 57 in Springfield re-aired the episode where “Connecting Point” host Tony Dunne took the Mustang factory tour last WP_20150429_11_16_57_Prosummer. Motorcycle jumper “Doug Danger” Senecal from the neighboring community of Wales, came by before his attempt to clear 22 cars on Evel Knievel’s old bike at Sturgis this summer. Industry icon and IronTrader News publisher Marilyn Stemp covered the factory as well… Pretty lofty company!

Tour5Just last week the American Motorcyclist Association sent a delegation to our little corner of New England. AMA Road Riding Coordinator Rob Baughman and Chris Harrison (AMA Recreation Riding Manager) stopped by to tour Mustang yesterday between working the AMA display at Americade and the Laconia Rally over in Weirs Beach. Since they were so close to the original home of Indian Motorcycles, sales manager Jesse Sargent took them on a tour of the Springfield “Indian” museum. Jesse says that Rob and Chris loved the museum. Guy McLain, director of the “Wood Museum of Springfield History” conducted the in-depth tour for them.

Tour1When we decided to change long-standing company policy and open our doors to a limited number of factory tours a couple summers ago, we never really anticipated doing more than one or two quick walk-throughs… this summer we have everyone from the AMA to our pal Dave Perewitz dropping in and wanting to see how things work! Three years of practice and we finally have the drill down.

MMP FactoryOverwhelmingly positive response from riders taking the tour has led us to keep the program going all summer long and into the fall. Located in Three Rivers, Massachusetts, the facility is only 75 miles west of Boston and 150 miles northeast of New York City. Our two hour tours are by reservation only and we can accommodate groups from 2 to 24. Speaking of fall, our friends from Backroads Motorcycle Touring Magazine are planning another fall colors ride through the New England countryside, highlighted by a tour of Mustang.

For those of you who can’t schedule a fall foliage run or take a personal tour this summer, take the virtual trip here:

To see WGBY’s Connecting Point episode, click here:

To schedule your own tour, click here for all the details:


Written By

12 Jun

ThrowBack™ Looks Back To 1980 For 2004-Up Sportster Seats

MMP15_FB_Throwback-4We are celebrating our 35th anniversary of comfort and innovation by bringing back a look from yesteryear — or, at least, from 1980 when Mustang was founded. Our “new” ThrowBack™ style seat fits all 2004-up Sportsters. The Sportster line has been in continuous production in one form or another since 1957, which makes it the perfect platform to bring back the ThrowBack-style seat with its characteristic sissy bar and distinctive pillow top cover!

75126-smThis seat will make you nostalgic for 50-cent hamburger and dollar-a-gallon gasoline. While we can’t do anything about gas prices, we can bring back the classic styling of an earlier era. The ThrowBack is the perfect touch for people wanting to give their Sportster a period correct touch. Don’t let the look fool you, though. We utilized all of our 21st Century seat-building techniques to bring this old style forward into the present.

We utilized our 21st Century seat-building techniques to fast-forward this old style seat into the present. The steel-reinforced marine-grade fiberglass baseplate is going to last the lifetime of your bike, so durability is not an issue, either. However, it is still what is on the inside that counts in terms of comfort, and nothing beats Mustang’s world-famous proprietary polyurethane foam for long rides. Firm enough to offer full support, yet soft enough to make all day rides a reality.

75126_app-smAs good as it feels, the ThrowBack seat stands apart visually as well. The 10” wide driver area and 6.5” wide passenger seat feature the handcrafted look you’ve come to expect from Mustang, finished off with an intricate diamond-stitched pattern and covered buttons. Get into that 1970s-80s groove and check out the ThrowBack!

We even kept the price down, with retro MSRP of only $409.

LowDown Launches For High Flying 35th Anniversary!

Written By

22 Apr

_MG_0365-1What better way for Mustang to celebrate its high-flying 35th Anniversary than coming up with a low down seat? Actually our 35th birthday present to touring bike riders is the LowDown seat. Touring riders have been asking for it.. and we have been listening.

79912_AppMustang’s newest Solo seat for touring bikes. The LowDown™ Solo was specifically engineered for 2009-2015 Harley-Davidson® FL Touring models to give riders a lower seat height without compromising on comfort. The LowDown’s 13″ wide bucket is shaped and angled for optimal touring posture on the go, but the real benefit is when you come to a stop. The LowDown™ really does drop the rider down closer to the ground and it is also cut narrow at the front so you can plant your feet firmly on the ground at a stop.

76082_hdAvailable with or without studs, riders can opt for chrome studs… or really bring on the birthday bling with black pearl-centered chrome studs! The LowDown™ seats also come with slotted mounting nuts and Mustang’s mini bib for a complete custom look. Pair it with a Mustang passenger seat if you want company, or run it solo to go it alone.

79912_1_hdFor even more long-distance comfort, add Mustang’s fully adjustable, easily removable driver backrest. Bottom line for the LowDown: it puts your butt closer to the ground, without being a pain in the posterior… or your wallet! For more specifics, check out the website:

In addition to seats for FL series touring bikes, Mustang has replacement seats for virtually all late model Harley-Davidson® motorcycles. How would you like a free seat for your bike or trike? Mustang’s customer GIVEAWAYS program kicked-off during Bike Week in Daytona and the next winner will be announced at the Laughlin River Run. See the website for details on how to win the Mustang seat of your choice here:


Written By

2 Apr

G0140559-1Have you seen any of our new ads or 35th Anniversary edition catalogs yet? Paying homage to our namesake, the P-51 “Mustang” aircraft, the iconic “Pegasus” winged horse continues to soar to new heights in 2015. Thanks to a little help from our friends at Progressive Suspension, Roland Sands Design and Vance & Hines, not to mention Hot Bike Baggers magazine, we were able to celebrate three and a half decades in high-flying style. A complete squadron of bikes and the V&H race semi converged on the Planes Of Fame Air Museum in Chino, California, for the photo shoot in mid-December.

IMG_0244In addition to being home to several P-51Ds, the only surviving flying P-51A Mustang in the world — Mrs. Virginia — is based at Planes Of Fame, which made it the perfect venue for the catalog photo shoot. They have one of the largest collections of flying warbirds in existence and are motorcycle riders themselves. Director Jerry Wilkins even does the annual Run For The Wall ride from Chino to the Vietnam Memorial in Washington DC on his Harley every year.

In addition to static shots of bikes in the hangars with the historic planes, we also arranged with Nik Wogen from Design By AHAVA to shoot action photography and video. This meant pressing the Burly Brand and Progressive Suspension types into doing some riding (like we had to twist their arms). We also hit up Joey Cisco, Mini Moto racer, former Miss Racer X Supercross and active member of the motorcycle community to be our stunt rider and Merissa Dale did double duty as a stylist and model.


New products and a new look commemorating our milestone anniversary meant for a looong day of shooting, but the results were definitely worth it! Highlighting the merging of old-fashioned values with high-tech delivery, Mustang has made digital editions of both its Metric and American V-Twin catalogs available. “We have traditionally launched our catalogs in Daytona as part of the Bike Week festivities, but we realize not everyone can escape to Florida in the spring,” says Mustang’s Business Development Director Marilyn Simmons.

MMP15_Catalogs“This year we are making the catalogs available in their entirety online as well as the printed versions,” notes Marilyn. Old-fashioned paper copies are available at the Mustang big rig at most major rallies, or you can get a copy sent to you via snail mail from the website. For instant gratification, virtual viewing is available at

In addition to digital editions of the two new catalogs being launched, Mustang’s social media campaign has also taken off. Starting with the first of the “5-For-35” seats awarded to the top vote getters on Mustang’s Facebook page was presented in conjunction with Daytona Bike Week. Four more free seat will land in lucky winners hands later this season (the Laughlin River Run is next up). More details can be found at:

Mrs. Virginia, The Mother Of All Mustangs

IMG_0420Not nearly as widely known as the D-model variant, the first “Mustang” was the P-51A. According to the Planes of Fame records, the Royal Air Force approached North American Aviation to build P-40 Warhawks under license from Curtiss. North American believed they could build a better fighter for the British, and the first NA-73X prototype was flown on 26 October 1940, from Mines Field (now Los Angeles International Airport). The airframe had been completed in a remarkable 102 days!

The early machines were afflicted with aerodynamic problems that increased drag and led to fuel starvation. Later redesigns of the radiator and carburetor ram air scoops solved those problems, and the first production model was delivered to the RAF in October 1942. Meanwhile, the Army Air Corps received its first XP-51 on 24 August 1941. However, the Army Air Forces’ fighter budget outlook was grim, so North American Aviation executives and their Air Force counterparts conspired to fund the aircraft under the attack budget. Accordingly, bomb racks and dive brakes were added, and the Mustang became the A-36, thus keeping the production line open.

On 24 August 1942, 1,200 NA-99 versions were ordered by the AAF, and designated P-51As. The first P-51A flew on 3 February 1943, and the first deliveries began the following month. Mrs. Virginia was restored to flying condition by the Planes of Fame and first flew on 19 August 1981.

If you ever have a chance to ride around Southern California, do yourself a favor and drop in at the Planes Of Fame… there are even a couple of motorcycles stashed away in the hangars. You can see Mrs. Virginia, Spam Can and a couple other airworthy P-51 Mustangs in person or click here for a virtual tour:


Written By

6 Mar

Touring Trio Takes Flight During Daytona


SnowPlowFinally! It is time for Bike Week in Daytona and the official start of the 2015 riding season! In an effort to escape record snowfall in New England, Mustang is sending a full contingent to Florida! Actually we are sending the crew to Daytona to support the launch of our 35th Anniversary campaign, highlighted by a trio of touring seats. Amazing how many volunteers we had to “work” in Daytona, though.

Although we gave our dealers a sneak peek at the newest touring seats at the trade-only V-Twin Expo a couple of weeks ago, Daytona will be the first opportunity the general public will have to see Mustang’s Trike Seat. Actually, the new Deluxe Touring Seat fits FL Touring models from 2008-15 as well as the Tri Glide® Ultra Classic and Street Glide Trikes. Engineered specifically for all-day comfort, the 19” wide front seat sets the rider back 1.75” compared to the stock seat. It also angles the body positioning for improved long-distance comfort.

Of course long distance touring is more fun two-up, so R&D guys focused on the passenger seat to make sure it measures up to Mustang’s high-flying standards. The 14” wide rear seat provides support across its full width and keeps the passenger firmly in the comfort zone. In addition to feeling good, it looks good! We styled this seat along the lines of state-of-the-art automotive interior designs… think Jaguar or Bentley. These seats feature exquisite stitching detail like a luxury automobile, but unlike a car seat, our Deluxe Touring Seat includes front bucket drain for rainy days… not that it is going to rain on our parade in Daytona, knock on wood.

The receiver for the optional, removable driver backrest is built into the baseplate. Please note that this seat will not work with Mustang or Harley® frame-mounted backrest kits. In addition to the trikes and FLs, Mustang also offers replacement seats for virtually all late model Harley-Davidson motorcycles.

How would you like a free seat for a bike or trike? Be sure to check out the #5For35 campaign on Mustang’s Facebook page! Starting with Bike Week in Daytona, we will be awarding seats to contest winners at major Rallies throughout 2015… the only catch is you have to “Like” Mustang Seats!

Mustang Gets Some Love On Valentine’s Day

Written By

17 Feb

Trades Tab Two Top Trenders

MPNBestOfTheWebMustang gets some love: Cupid was doing double duty this year as a couple of the top trade publications recognized Mustang’s new product development efforts just in time for Valentine’s Day. A tip of the helmet visor to Dan Rice and the R&D team for both Harley-Davidson® Street 750/500 Fastback seat and the Tripper Fastback for the Yamaha Bolt as these two seats were picked to click by Motorcycle & Powersports News and PowerSports Business, respectively.

MPN-2015MMPawardFirst Motorcycie & Powersports News announced the Tripper Fastback was a “Best Of The Web” award winner in its January issue. MPN editor Brendan Baker presented Mustang’s sales manager Jesse Sargent with the award in person at the V-Twin Expo, a trade-only event in Cincinnati back on February 7th. “These awards are determined by the dealers themselves,” Brendan explained during the presentation. “We tabulated the number of views each product received over the course of an entire year, and Mustang’s Tripper Seat for the Bolt was #4 overall.” That is pretty impressive and a true testament to the buzz that Yamaha created with the new Bolt.

PSBNifty50The following weekend, on Valentine’s Day no less, PSB announced their picks for the annual “Nifty 50” awards. For the past 16 years, editors from PSB and its sister consumer publications (including Rider magazine) has elected 50 products and services they believe will help boost dealership profits. IMG_9017smTo be eligible, products must be new or substantially improved from previous years. These products must also be ready for delivery in calendar year 2015. As the first to market with a replacement seat for Harley’s new Street 750/500 motorcycles, Mustang is honored to have made the PSB pick.

Our venerable Fastback design literally had to be recreated from scratch to match the first new motorcycle platform The Motor Company has introduced in more than a decade. Talk about a match made in Harley heaven, this new seat offers our most popular style for an all-new bike. About the only thing we didn’t bring to the wedding party was something blue… At least not yet! There might be some options added to custom seat program later this year.

In the meantime, we are honored to feel the love from the dealers and industry insiders. But this is only the beginning of some big things Mustang has in mind to help celebrate our big 35th Anniversary this year. Stay tuned!