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VIVA ITALIA!

22 Jan

Mustang Returns To Motor Bike Expo In Verona

Verona_PerewitzMustang Seats will be joining in the festivities as the custom motorcycle world congregates in Italy for the 2016 Verona Motor Bike Expo (MBE). Set for January 22-24 at the Veronafiere facility, this international trade fair encompasses 880,000 sq./ft. with more than 600 exhibitors. A strong American contingent, led by Mustang, Küryakyn, Crusher, Bahn, Performance Machine and Vance & Hines will be highlighting this year’s show.

“Verona is one of the must-attend European shows for Mustang,” says Director of Global Business Development Marilyn Simmons. “It gives us an opportunity to meet our riders as well as to personally educate, support and build even better relationships with Mustang’s dealers and international distributors.” Recognizing the importance of the Motor Bike Expo, Simmons is showing off several new seats for the European market, including a pair of Signature Series saddles from legendary builders Dave Perewitz and Fred Kodlin.

MMP16_kodlin-seatRenown European bike builder Fred Kodlin has been recognized as one of the Top 50 customizers in the world by S&S Cycles and was honored as the 2005 Bike Builder of the Year. “For 2016 we are launching the Kodlin Signature Series seats,” says Simmons. “We can’t wait to show off what we have partnered up with Fred and his son Len to create.”

PerewitzMustang’s New England neighbor and original Signature Series seat partner Dave Perewitz will be joined by his daughter Jody in Verona. In addition to a Perewitz-designed seat on display in the Mustang booth, Dave is presenting a custom paint show at the Motor Bike Expo, sponsored in part by Mustang and Küryakyn.

“Please come by the Mustang display for the finest seats in the house,” says Marilyn Simmons. Mustang will be located in Hall #1m, Booth 8D at the Motor Bike Expo in Verona. For more information on the MBE, visit www.motorbikeexpo.it

MUSTANG FALLS IN LOVE WITH ITALY!

13 Feb

2015 Motor Bike Expo In Verona

GirlVeronaVerona is one of the most beautiful cities in Italy… and in literary circles it is also the setting for the star-crossed lovers Romeo and Juliet. In the motorcycle world, Verona is better known for the passionate fans who flock to the Motor Bike Expo. After sitting out the big trade show in Milan in 2014, Mustang is back in the International show saddle in 2015, starting the new year off in Italy.

Mustang was on hand to support our European fans by booking booth space at the 2015 Motor Bike Expo at the Veronafiere complex January 23-25. The highlight of the show for us was the world MustangVeronalaunch of a line-up of seats for the new Harley-Davidson® Street 750 & 500 models, but we really appreciated the time spent with the people at the show. More than 160,000 rabid motorcyclists surrounded 560+ exhibitors and filled the 67,000 sq. meter indoor area. There was also another 20,000+ meters of outdoor entertainment areas, so it would be an understatement to say this show was rocking!

JodySkunkMustang was located directly adjacent to our New England neighbors from Perewitz (what are the odds of traveling 3,000 miles and ending up in adjoining booths?)… although Dave couldn’t make it, Jody seemed to be having a great time, but we were not sure what she was doing with a live skunk in the booth one day! We were also located between two of Mustang’s leading European distributors, Parts Europe and Motorcycle Storehouse. Indian and Victory motorcycles, as well as the gang from the Buffalo Chip in Sturgis were also at the Motor Bike Expo, so we were definitely in good company.

The food, the people and the passion for motorcycles… what’s not to like? We’re thinking that Montagues and the Capulets would have been better off with riding motorcycles and hanging out at the Motor Bike Expo than feuding over petty matters.

More Motor Bike Expo show details can be found at: http://www.motorbikeexpo.it/en/