Mustang Survives The Move…

Written By

27 Sep 2013

MMP-3rivers1As mentioned in an earlier blog post, Mustang has been expanding our operation and bringing some of the satellite offices under the same roof as our factory. As the German philosopher Nietsche noted, “That which does not kill us only serves to make us stronger.” Unfortunately AT&T’s inability to transfer our phone lines is putting us to the test!

It seems as if everything is happening at once… with the exception of our phone system. In addition to adding staff, expanding existing seat ranges for Gold Wings, doubling up on offerings for Victory and introducing an all-new line of replacement seats for Triumphs, Mustang moved our sales and marketing departments last weekend. Instead of Terryville, Connecticut, sales & marketing are now located in the original factory in Three Rivers, Massachusetts.

Our goal was to bring all of Mustang’s offices under one roof and we thought we would only need to unplug for a couple of days in order to bring our state-of-the-art call center on line. With the notable exception of John Glynn and our big rig crew out at the rallies, our entire team is now in the same New England town we have been in since the company was founded back in 1980.

A benefit of bringing sales, marketing, R&D and manufacturing together is that we can greatly accelerate the time it takes to bring a new seat to market. We have already added a custom seat program and also rolled out a range of seats for Triumph’s Bonneville and Thunderbird models… and that is just the tip of the iceberg.

The synergy of having all of us under one roof cannot be underestimated. What used to take weeks of back-and-forth e-mails can now be resolved face-to-face in a matter of minutes, which will really streamline the product development cycle.

Although we are expanding, we are not changing what brought us here. Look for the same unwavering focus on quality, comfort and total customer satisfaction, combined with our proud heritage of Yankee craftsmanship, to continue.

No comments yet

Leave a Comment