Tag Archives: Custom Seat Program

THINK PINK!

22 Oct

The Story Behind Our “Comfort For A Cause” Custom Seats 

Marjorie next to bikeMustang has been proud to participate in National Breast Cancer Awareness Month this October. Our “Comfort For A Cause” custom seat program and the ability to donate $10 to the Breast Cancer Research Foundation for every pink seat or pink ribbon produced in our Three Rivers factory has been particularly gratifying as a way to honor the determination and compassion of those fighting breast cancer. There is more to this story than we have let on in the press releases and social media fun we have been having with the “Think Pink” seats, though.

This cause really hits close to homePat Pierantozzi as it impacts several members of the Mustang family. Any of you who have met Mustang rep Pat Pierantozzi at the events during the past 15 years might know that she is a breast cancer survivor of 34 years. It meant a lot to all of us when Pat posted the following message to our Facebook page when we announced the Comfort For A Cause campaign: “Thank you Mustang from all of those who have survived, and all that will because of your help with funds for research.” THANK YOU PAT!

Our field general John Glynn who runs things at our big rig during the rallies is the latest member of Mustang’s extended family to be personally caught up in the war with cancer. John is joined by his lovely wife Marjorie at many of these events… in fact, it is her pink flamed Harley that has been on display at the truck this year. Marjorie’s bike is what we had in mind when we created our first pink seat. She can tell the story better than we can:

“My name is Marjorie Glynn. I have been riding motorcycles for more thanv20 years and have always been an advocate for Breast Cancer Awareness — long before we ever had a month designated to show support. I ride a Softail Deluxe, black with pink flames, of course.  I was looking for a way I could display the bike better, promote breast cancer awareness and honor my niece all at the same time. Mustang Motorcycle Seats has shown me the way.

This past year breast cancer hit very close to home when my 35-year-old niece, mother of three young boys, was diagnosed. It was a very difficult year for her, family and friends, but she is now a survivor! I thank God every day. http://robinbradley.blogspot.com/2013/10/past-finish-line.html (posted with permission)

I approached Mustang about making a custom seat for my Softail — black and pink to match the bike and promote Breast Cancer awareness — but the seat they made was more than I could ever have imagined. I can’t even begin to describe the emotions I went through when they presented it to me. Not only did they make a seat for me, they are making Breast Cancer Awareness custom seats available to others. Better yet, Mustang Motorcycle Seats is donating money from each sale to the Breast Cancer Research Foundation.

I am thankful to Mustang for allowing me to be a part of the Comfort For A Cause program. I am excited about my new seat and what it represents to me personally as well as everyone who sees it and “Thinks Pink” when they do! No doubt about it, my new seat embodies Mustang’s “Clean, Class and Comfort” mission… and all for a great cause, too. Thank you so very much Mustang!

Marjorie Glynn

Marjorie on bikeFor more details or to order, please contact the Mustang customer service hotline at (800) 243-1392, or click on www.mustangseats.com/Contact-Us

If you would like to support the Breast Cancer Research Foundation, but don’t want to sport a pink saddle, link to them directly at www.bcrfcure.org/

Clean, Class, Comfort… And Now Custom!

12 Sep

AIMB adIn a radical departure from long-standing Mustang tradition, we are now offering custom seats with a selection of different stitch patterns, inlay panels and thread colors to choose from. This gives you the opportunity to make your seat as unique as your ride. For those of you saying “finally” just know that we would not release anything that did not meet our strict quality control standards.

The first step in the automated online seat design process is to pick a stitch pattern. Plain, Tuck And Roll and Diamond Stitch options are all available. Then comes time to pick a color… don’t worry, as you go through each step, you can see exactly how it will look. There is even a magnifying glass tool that enables you to take a close up look at the contrasting stitching colors.

Like Henry Ford with the Model A, you could have your Mustang seat in any color you like so long as it was black. We did add distressed brown to the mix last year, but now we have a full spectrum of colors to choose from, including everything from Sky Blue and Burgundy to Goldenrod and Gun Metal. For you traditionalists, don’t worry, we still offer basic black. However we know that not everyone’s computer monitor is properly color calibrated, so we will be happy to send you a color swatch to confirm it is exactly the shade you want before handcrafting your custom seat.

With all the endless permutations of stitching options, vinyl insert colors and 15 contrasting thread colors, we are introducing the custom seat option on three of our most popular models for starters. Tripper™ Solo, Tripper Fastback™ and DayTripper™ are the three seat styles currently available to design your own seat from.

As if the ability to custom tailor your Motorcycle Bagger Oct 2013very own Mustang seat wasn’t compelling enough, how about getting your bike featured in one of your favorite magazines?  That’s right, in order to kick off our brand new Custom Program, anyone ordering a seat from Mustang will get a 1 year subscription to their choice of American Iron, RoadBike or Motorcycle Bagger magazine… on us! That’s right, all custom seats come with a free sub, courtesy of our friends at TAM Communications Inc.

TAM Starburst Sub Promo Q4 2013Even better, one lucky winner will also have their bike (with its new Mustang seat, of course) featured in their favorite magazine. We will also be posting a custom seat gallery that can serve as inspiration for your own design ideas.

See it all at www.mustangseats.com/custom