Tag Archives: Custom Seats

MUSTANG’S MEA CULPA

17 Dec

Model A, Model T What’s The Difference?

We recently sent out a press release announcing our new custom seat program… and were promptly called out for a flagrant mistake. Seems we made reference to the fact that Mustang has historically followed Henry Ford’s mantra of making seats in any color the customer wants, so long as it is black. We did stretch a little by adding the option of distressed brown for some seat styles last year, but most people don’t really consider that a color. We then added a choice of diamond stitching and tuck and roll… but I digress.

ModelA

Model A Circa 1904

This press release said, and I quote: “Function dictated design. Like Henry Ford and the original Model A, you could have your Mustang seat in any color wanted, so long as it was black…” WRONG!!!! It seems that the original Ford Model A, the first car mass-produced by the Ford Motor Company came in red only, not black. Production began in 1903 (Ernst Pfennig, a dentist from Chicago bought the first Model A on July 23, 1903). According to Wikipedia, 1,750 Model As were made from 1903 through 1904. The Model A was replaced by the Model C in 1904 with some sales overlap.” So we were wrong on both counts about the color and the model of the Ford we used as a point of reference!

ModelTred

Model T 1908-1913

It wasn’t until 1908 that production of the Model T began and perversely it was not even available in black until 1914. From 1908 to 1913, the Model T was available only in gray, green, blue and red. Green was available for the touring cars, town cars, coupes and Landaulets. Gray was only available for the town cars and red only for the touring cars. By 1912, all cars were being painted midnight blue with black fenders. It was only in 1914 that the “any color so long as it is black” policy was finally implemented.

Ford suggested the use of black from 1914 to 1926 due to the cheap cost and durability of black paint. By 1918, half of all the cars on the road in the U.S. were black Model Ts. Ford wrote in his autobiography that in 1909 he told his management team that in the future “Any customer can have a car painted any color that he wants so long as it is black.”

1911-ford-model-t-line-up-ad-lgNot to be confused with the 50 Shades Of Grey book, there were variations on the black color scheme. In fact, during the lifetime production of the Model T, more than 30 different types of black paint were used on various parts of the car. These were formulated to satisfy the different means of applying the paint to the various parts, all of which had distinct drying times, depending on the part, paint and method of drying. (Thank you Wikipedia).

MMP_Custom-laptopSo mea culpa, we should have said “Model T” rather than “Model A” in the press release. To set the record straight, Mustang does offer a choice of 12 colors for our custom seat program (yes, including black). We also have 12 different thread colors to pick your stitching from. Don’t let us color your opinion too much, but we stopped counting the possible permutations of seat styles, colors, stitch patterns, etc. after 17,000. Go to http://www.mustangseats.com/custom to create your own seat.

P.S. We still offer all styles of our seats in basic black!

Think Pink Custom Seats Kick Off Our “Comfort For A Cause” Campaign

4 Oct

PinkSeat_ad_300x250Since October is National Breast Cancer Awareness Month we wanted to do our part. Despite the SNAFU of the move and our phone lines being down for nearly two weeks, we managed to kick off the “Comfort For A Cause” campaign in support of the Breast Cancer Research Foundation’s efforts to find a cure. By helping people to “think pink” we can do our part to help BCRF drive awareness, however we wanted to do more.

How better to help than a little cold hard cash? Mustang is donating $10 to the Breast Cancer Research Foundation for each limited edition seat sold during the month of October as a way to honor the survival, determination and compassion of those fighting breast cancer. Of course the pink seats make this program uniquely Mustang, so Comfort For A Cause is a perfect way for us to do our part!

BCRF was selected as the charity to work with because 91% of the funds raised go directly to breast cancer research and awareness programs. It is comforting to know that 88% of the money raised by our “Comfort For A Cause” campaign goes directly to research. The remaining 3% goes to the BCRF awareness campaign… which is where our pink seats can help call even more attention to this worthy cause!

Of course not everyone will be into apink ribbon seat_6totally pink seat. We are offering a choice of pink ribbons, contrasting pink stitching or even entire inlays for those who embrace the “Think Pink” concept. Please note that the location of the ribbons may vary depending on the type of seat and not all seats can be customized. For more details or to order, please contact the Mustang customer service hotline at (800) 243-1392, or click on www.mustangseats.com/Contact-Us

If you would like to support the Breast Cancer Research Foundation, but don’t want to sport a pink saddle, link to them directly at www.bcrfcure.org/

Cruiser Customizing Inc. Helps Bikers Choose Mustang Seats

23 Aug

 

MMP_Ldr1220612-art1We couldn’t have said it better ourselves! Eric, Kyle and the crew at Cruiser Customizing have done a phenomenal job of researching and compiling the ultimate Mustang Seat buyer’s guide, complete with testimonials from happy customers. Everything you ever wanted to know about Mustang seats and how to determine which is the right seat for you can be found here:

http://www.cruisercustomizing.com/motorcycle-guides/mustang-motorcycle-seats-buying-guide-2013

CCAs the motorcycle rally season has hit high gear this summer, Cruiser Customizing Inc. has been busy serving up related buyer’s guides. These buying guides outline the most popular motorcycle parts and accessories for customizing your Harley, Metric Cruiser or Gold Wing, along with tips on how to install key components and get the look you want.

Made in the USA and in the business for more than 30 years, it’s only natural that Mustang Seats would be one of the first brands to garner a top spot in the Cruiser Customizing Buying Guide section. With riders across the country gearing up for their summer adventures, Mustang offers motorcyclists a wide gamut of seats that are ideal for the long haul. Ultimately, “It’s All About the Ride!” as we like to say around here and bikers are looking for ways to increase comfort and function on the road, while still looking cool.

Cruiser Customizing Inc. (CC) is an e-commerce website that has been in the motorcycle business for 12 years now. Its main focus is aftermarket customization — that is to say, what happens when you ride your bike off the dealership lot, and really begin to infuse your own style and standard of comfort. CC helps motorcyclists treat their baby right, and create the ultimate machine for any biker who wants to upgrade and style their OEM parts.

Mustang Seats has made this easier than ever — take the built-in, removable driver backrest, for example. This style of seat allows motorcyclists to choose their riding style each time they mount their bike. It’s also adjustable, and allows for full back support, no matter where your destination lies. CC highlights these key specs to give bikers smart buying options, and get the best experience possible on the road.

As you may know, Mustang Seats recently teamed up with Roland Sands Design (RSD) to manufacture aftermarket seats. Watch CC’s visit with Roland Sands himself, as they discuss why Mustang was the best option for his personal designs. Also featured in the guide is a step-by-step video that shows the production of a seat in our Massachusetts factory, a quick recap of all the new changes for 2013, and hints at an exciting new program that will allow bikers to customize their seat before it even hits the production line.

Visit Cruiser Customizing’s Mustang Seats Guide and find out why Mustang saddles are deemed “The World’s Most Comfortable Seat”.