Tag Archives: Motorcycle Seats

MUSTANG IN MILAN

18 Nov

Sitting Pretty At The EICMA Show In Italy

 

More than half a million people packed into the fairgrounds in Milan for EICMA. There was also nearly 7,000 media folks on hand for the world's largest motorcycle show!

More than half a million people packed into the fairgrounds in Milan for EICMA. There was also nearly 7,000 media folks on hand for the world’s largest motorcycle show!

Sorry for slacking off on some of our social media updates during the past couple of weeks, but we have been spanning the globe to get the word out on Mustang’s newest seats for Honda’s F6B Gold Wing, Triumph retro classics and Victory baggers. Between Biketoberfest in Daytona, the Lone Star Rally in Galveston and EICMA in Milan, Italy — not to mention the International Motorcycle Show tour stops in San Mateo, Dallas and Atlanta — we have really been racking up the miles this fall!

Forget E.F. Hutton, when Mustang's Marilyn Simmons speaks, people listen. Here she is speaking to Carmine D'Aloisio, the Europe Senior Commercial Officer, Global Markets from the U.S. Department of Commerce and Vince Marazita organizer of the American Pavilion at EICMA. Although Carmine is now stationed in Rome, he is originally from Mustang's neck of the woods… small world.

Forget E.F. Hutton, when Mustang’s Marilyn Simmons speaks, people listen. Here she is speaking to Carmine D’Aloisio, the Europe Senior Commercial Officer, Global Markets from the U.S. Department of Commerce and Vince Marazita organizer of the American Pavilion at EICMA. Although Carmine is now stationed in Rome, he is originally from Mustang’s neck of the woods… small world.

In ancient times they used to say “all roads lead to Rome” but these days, all roads lead to Milan for the annual EICMA show. Officially known as the Esposizione Internazionale Ciclo, Motociclo & Accessori, the event in Italy has become the world’s largest motorcycle show in the past eight decades. If you are serious about being in the motorcycle market, you have to be at the Milan show. Period. Mustang is so serious, we took up two separate displays. We were proud to be a part of the American Pavilion as well as joining our friends from Parts Unlimited/Drag Specialties with a separate display in the Parts Europe Pavilion.

Divide and conquer? Marilyn and Steve had to split time between Mustang displays in the American Pavilion and the Parts Europe Pavilion during the EICMA show in Italy… no big deal until you consider the fact that the Fiera Milano Rho fairgrounds encompass more than 1 million sq./ft. of exhibit space, demo ride areas and race tracks! Here they are at Parts Unlimited/Drag Specialties "Parts Europe Pavilion" before the crowds came in.

Divide and conquer? Marilyn and Steve had to split time between Mustang displays in the American Pavilion and the Parts Europe Pavilion during the EICMA show in Italy… no big deal until you consider the fact that the Fiera Milano Rho fairgrounds encompass more than 1 million sq./ft. of exhibit space, demo ride areas and race tracks! Here they are at Parts Unlimited/Drag Specialties “Parts Europe Pavilion” before the crowds came in.

Originally held on alternating years and including the bicycle business, EICMA has evolved to become an annual motorcycle event. According to organizers, the 71st International Motorcycle Exhibition reaped results beyond even their rosiest expectations. The number of show attendees increased by 8%, as more than 551,000 people flooded through the turnstiles November 5-10. Encompassing six massive aircraft hangar-sized show halls and an outdoor “MotoLive” arena full of demo rides, race tracks and outdoor activities, the show spans more than 1 million sq./ft..Mustang’s two indoor locations were just part of the displays from 1,400+ exhibitors from 38 different countries. Outside, the MotoLive tracks featured 11 international competitions, with more than 600 racers.

Sabina_Stefano

Thanks to Sabina and Stefano for stopping by our Mustang area at the EICMA show in Milan the other day. In addition to admiring our new Bonneville Classic seat on this Triumph, they later sent us a pic of their Honda VT 750 Black Spirit with, as they wrote, “the wonderful and comfortable Mustang Seat; seen on your website and bought your authorized Italian reseller “U Ride” in Rome. Ciao!”

The first two days of the show are reserved for the trade and it was a wonderful opportunity for Mustang to meet with our European dealers and the media from around the world. There were 45,806 trade visitors and 6,896 “communication operators” (journalists, cameramen and photographers), accounting for a 20.5% increase over last year. Media and dealers alike, the interest in Mustang seats was phenomenal. Having a 2014 Triumph Bonneville in the booth really helped stop traffic and bring awareness to the fact that Mustang makes seats for more than just Harleys these days (thanks to Triumph Italia and MAG Europe for the loan of the brand new bike).

This doggone cute little guy dropped by our booth in Italy to tell us how "ruff" we have it!

This doggone cute little guy dropped by our booth in Italy to tell us how “ruff” we have it!

In addition to our proprietary seats, we shared the seats we make for Roland Sands Design. Like Mustang, RSD had displays in the American Pavilion (mille grazie Vince Marazita) and the Parts Europe Pavilion, so you could say we really did go with the Roman legions’ strategy of d

ividing and conquering. However reaching half a million people is a tough task, so just like the hero in an old spaghetti western, look for Mustang who will be back in the saddle again for next year! How’s that for mangling metaphors?

In any case, mark your calendars for the 72nd Esposizione Internazionale del Motociclo November 4-9, 2014.

Mustang Survives The Move…

27 Sep

MMP-3rivers1As mentioned in an earlier blog post, Mustang has been expanding our operation and bringing some of the satellite offices under the same roof as our factory. As the German philosopher Nietsche noted, “That which does not kill us only serves to make us stronger.” Unfortunately AT&T’s inability to transfer our phone lines is putting us to the test!

It seems as if everything is happening at once… with the exception of our phone system. In addition to adding staff, expanding existing seat ranges for Gold Wings, doubling up on offerings for Victory and introducing an all-new line of replacement seats for Triumphs, Mustang moved our sales and marketing departments last weekend. Instead of Terryville, Connecticut, sales & marketing are now located in the original factory in Three Rivers, Massachusetts.

Our goal was to bring all of Mustang’s offices under one roof and we thought we would only need to unplug for a couple of days in order to bring our state-of-the-art call center on line. With the notable exception of John Glynn and our big rig crew out at the rallies, our entire team is now in the same New England town we have been in since the company was founded back in 1980.

A benefit of bringing sales, marketing, R&D and manufacturing together is that we can greatly accelerate the time it takes to bring a new seat to market. We have already added a custom seat program and also rolled out a range of seats for Triumph’s Bonneville and Thunderbird models… and that is just the tip of the iceberg.

The synergy of having all of us under one roof cannot be underestimated. What used to take weeks of back-and-forth e-mails can now be resolved face-to-face in a matter of minutes, which will really streamline the product development cycle.

Although we are expanding, we are not changing what brought us here. Look for the same unwavering focus on quality, comfort and total customer satisfaction, combined with our proud heritage of Yankee craftsmanship, to continue.

Take a Seat and Enjoy the Ride

13 Mar

Welcome to the Mustang Motorcycle Seats Blog. As anyone who has taken a spin around the Internet will tell you, blogs such as this one give companies like ours an opportunity to share news and information in ways that weren’t even imagined yet when Al Simmons started Mustang Motorcycle Products, Inc. in 1980.

Back in the day, if you wanted to get the word out about something your company or business was up to, you had one of three choices: issue a press release, pay for an advertisement, or publish your own newsletter and mail it out to everyone you knew. Since we’ve always chosen to focus first and foremost on making the highest quality, most comfortable motorcycle seats in the world, we tended to shy away from tootin’ our own horn or becoming distracted by things that don’t help you — our customers — have a more comfortable ride.

That same philosophy is what we had in mind when we decided to launch our own blog. Here, you can expect to read about things that truly matter, including:

  • Product announcements
  • Installation tips
  • Special offers
  • Show and rally info
  • Changes to our website
  • And much more

Along the way, we’ll be introducing you to some of the people who make Mustang what it is today, as well as calling attention to industry news and information we think you might want to know about.

Each blog entry, including today’s, has a feature that allows you to join in on the conversation. Any time the mood strikes, click the “Comments” link (located below each blog entry) to weigh in on the topic of the day or see what your fellow Mustang enthusiasts have to say. In the meantime, as the title of today’s blog post says, take a seat and enjoy the ride!