Tag Archives: Think Pink

FIGHT LIKE A GIRL!

3 Oct

Mustang Brings Back Breast Cancer Awareness Program

MMP14_FB Bikefest

Once again Mustang is been proud to participate in National Breast Cancer Awareness Month. Our new “Fight Like A Girl” custom seat program and the ability to donate a portion of the proceeds of every pink seat or pink ribbon to the Breast Cancer Research Foundation is close to our hearts, literally and figuratively.  We continue to honor the determination and compassion of those fighting breast cancer.

MarjThere is more to this story than just a publicity stunt… much more. This cause directly impacts several members of the Mustang family. Long-time Mustang rep Pat Pierantozzi is a breast cancer survivor of 35 years and this October marks one year cancer-free for Rallymeister John Glynn’s niece. John’s lovely wife Marjorie, who many of you have met at the Mustang big rig at the rallies has been an advocate of Breast Cancer Awareness for years and it was her pink flamed Softail Deluxe that inspired Mustang’s original “Think Pink” seat campaign. We ask Marj for an update on her niece’s battle:

“It has been a year since our last Breast Cancer Seat came out,” says Marj. “As you know, Mustang did this for me in honor of my niece Robin and what she had been through all year. I am so happy to say my niece has been cancer-free for a year now and doing well.  Here are a few pictures, that tell the tale!”

RobinBradley“The picture with Robin Bradley (my niece) on the porch was leaving for her last chemo, the neighbors and town friends put them there to show their support in July 2013,” she explains. The townspeople lined the streets of the path that she would be taking to her last treatment with signs and shouting their support. The last group just outside of town was her three sons. “It was so touching to see the entire community come out in support.”

“My niece is often asked “what can I do to help, do you prefer one charity over another?” She always replies: “if you want to and are able, donate to the Dana-Farber Cancer Institute Research Center in Boston.”

RobinBradley3 celebratingThe wine glasses are the celebration: chemo was over and the diagnosis was cancer-free (August 2013). Both pictures were taken in  Skeneatles, NY where Robin lives with her husband John and three wonderful boys, Cader, Graham and Nolan.

“The motorcycle with the breast cancer awareness seat is one of the customers that came in to thank me in Daytona 2014. She and her husband personally thanked me for helping to start this “movement” of awareness with something as big as a motorcycle. They were thankful that Mustang would make the custom seats and contribute to a Breast Cancer Awareness charity.”

It was a very difficult year for her, family and friends, but she is now a survivor! I thank God every day. http://robinbradley.blogspot.com/2013/10/past-finish-line.html (posted with permission)

Pink Seat3Marj’s message has hit home. In fact a customer came to the Mustang truck at Daytona Bike Week to show off her “Think Pink” seat this year, and dozens of others have done the same since.

I am thankful to Mustang for allowing me to be a part of the new “Fight Like A Girl” program (Marj received the very first seat of the new series with the custom embroidered message). I am excited about my new seat and what it represents to me… and all for a great cause, too. Thank you so very much Mustang!”

Marjorie Glynn

THINK PINK!

22 Oct

The Story Behind Our “Comfort For A Cause” Custom Seats 

Marjorie next to bikeMustang has been proud to participate in National Breast Cancer Awareness Month this October. Our “Comfort For A Cause” custom seat program and the ability to donate $10 to the Breast Cancer Research Foundation for every pink seat or pink ribbon produced in our Three Rivers factory has been particularly gratifying as a way to honor the determination and compassion of those fighting breast cancer. There is more to this story than we have let on in the press releases and social media fun we have been having with the “Think Pink” seats, though.

This cause really hits close to homePat Pierantozzi as it impacts several members of the Mustang family. Any of you who have met Mustang rep Pat Pierantozzi at the events during the past 15 years might know that she is a breast cancer survivor of 34 years. It meant a lot to all of us when Pat posted the following message to our Facebook page when we announced the Comfort For A Cause campaign: “Thank you Mustang from all of those who have survived, and all that will because of your help with funds for research.” THANK YOU PAT!

Our field general John Glynn who runs things at our big rig during the rallies is the latest member of Mustang’s extended family to be personally caught up in the war with cancer. John is joined by his lovely wife Marjorie at many of these events… in fact, it is her pink flamed Harley that has been on display at the truck this year. Marjorie’s bike is what we had in mind when we created our first pink seat. She can tell the story better than we can:

“My name is Marjorie Glynn. I have been riding motorcycles for more thanv20 years and have always been an advocate for Breast Cancer Awareness — long before we ever had a month designated to show support. I ride a Softail Deluxe, black with pink flames, of course.  I was looking for a way I could display the bike better, promote breast cancer awareness and honor my niece all at the same time. Mustang Motorcycle Seats has shown me the way.

This past year breast cancer hit very close to home when my 35-year-old niece, mother of three young boys, was diagnosed. It was a very difficult year for her, family and friends, but she is now a survivor! I thank God every day. http://robinbradley.blogspot.com/2013/10/past-finish-line.html (posted with permission)

I approached Mustang about making a custom seat for my Softail — black and pink to match the bike and promote Breast Cancer awareness — but the seat they made was more than I could ever have imagined. I can’t even begin to describe the emotions I went through when they presented it to me. Not only did they make a seat for me, they are making Breast Cancer Awareness custom seats available to others. Better yet, Mustang Motorcycle Seats is donating money from each sale to the Breast Cancer Research Foundation.

I am thankful to Mustang for allowing me to be a part of the Comfort For A Cause program. I am excited about my new seat and what it represents to me personally as well as everyone who sees it and “Thinks Pink” when they do! No doubt about it, my new seat embodies Mustang’s “Clean, Class and Comfort” mission… and all for a great cause, too. Thank you so very much Mustang!

Marjorie Glynn

Marjorie on bikeFor more details or to order, please contact the Mustang customer service hotline at (800) 243-1392, or click on www.mustangseats.com/Contact-Us

If you would like to support the Breast Cancer Research Foundation, but don’t want to sport a pink saddle, link to them directly at www.bcrfcure.org/

Think Pink Custom Seats Kick Off Our “Comfort For A Cause” Campaign

4 Oct

PinkSeat_ad_300x250Since October is National Breast Cancer Awareness Month we wanted to do our part. Despite the SNAFU of the move and our phone lines being down for nearly two weeks, we managed to kick off the “Comfort For A Cause” campaign in support of the Breast Cancer Research Foundation’s efforts to find a cure. By helping people to “think pink” we can do our part to help BCRF drive awareness, however we wanted to do more.

How better to help than a little cold hard cash? Mustang is donating $10 to the Breast Cancer Research Foundation for each limited edition seat sold during the month of October as a way to honor the survival, determination and compassion of those fighting breast cancer. Of course the pink seats make this program uniquely Mustang, so Comfort For A Cause is a perfect way for us to do our part!

BCRF was selected as the charity to work with because 91% of the funds raised go directly to breast cancer research and awareness programs. It is comforting to know that 88% of the money raised by our “Comfort For A Cause” campaign goes directly to research. The remaining 3% goes to the BCRF awareness campaign… which is where our pink seats can help call even more attention to this worthy cause!

Of course not everyone will be into apink ribbon seat_6totally pink seat. We are offering a choice of pink ribbons, contrasting pink stitching or even entire inlays for those who embrace the “Think Pink” concept. Please note that the location of the ribbons may vary depending on the type of seat and not all seats can be customized. For more details or to order, please contact the Mustang customer service hotline at (800) 243-1392, or click on www.mustangseats.com/Contact-Us

If you would like to support the Breast Cancer Research Foundation, but don’t want to sport a pink saddle, link to them directly at www.bcrfcure.org/