Archive | October, 2010

Did You Know that Nearly a Quarter of Motorcycle Riders Are Women?

11 Oct

Two of our favorite words here at Mustang Motorcycle Seats are “unsolicited testimonial.” And when we get a good one, I like to share it.

What’s real special about this letter — other than the writer goes on and on about our seats — is that it’s written by a woman who has an obvious passion for anything on two wheels. I mean, she had the wherewithal to complete an agonizing Iron Butt endurance challenge without a whine or a whimper. We’re talking a thousand miles in less than a day! Get outta here!

Makes you kind of wonder where the female contingent of the motorcycle-riding public stands in relationship to the menfolk. But we’re getting way ahead of ourselves here. First, the aforementioned letter from rider Darlene B.:

Comfy All the Way

I just completed a 30-day, 7,247-mile, “around the U.S. in 26 states” trip with my Mustang seat with driver back on my VTX1300R. I started my month-long trip doing a 1,000-mile Iron Butt run in just 21 hours — and I was comfy all the way!!

What a comfortable trip. I bought a Mustang seat for my VT750 and drove a total of 6,000 miles on day trips.  Now, with the new one on the 1300, I am sold that Mustang is the best, most comfortable seat!  Thank you!!

— Darlene B., Carson City, Nev.

We appreciate Darlene’s kind words, and we’re especially pleased that her ride was comfy on the Honda VTX1300R. It’s always nice to hear good things about our seats from the metric crew, and Darlene’s note is one of several we’ve received from riders who prefer the modern metric models and sport bikes over the old-school Harley-Davidsons. It just goes to show that riders of both sexes and both sides of the generational fence love our seats.

Which brings us to the purpose of this blog post — the ladies behind the handlebars. The latest findings from the Motorcycle Industry Council Owner Survey show that among the millions of Americans climbing on a bike these days, an increasing percentage are women and (more…)

We Have a New Image Library Tool for Mustang Dealers

4 Oct

Mustang dealers have been asking for this, so we created a new Images and Data tool specifically with dealers in mind. The days of scrambling around for up-to-date Mustang seat and merchandize photo images for dealer web sites and publications is over. No longer is it a time-consuming and labor-intensive process to obtain our seat and Bike Essentials motorcycle lifestyle merchandise images.

It used to be that our graphics and IT departments worked together to manually compile images into a library of DVDs to be distributed to our dealers. But because new images are always being added to our product lines, the DVDs we produced were quickly out-of-date. To handle the number of dealer requests for images, we had to find an efficient way of delivering images into the hands of our dealers.

Our new dealer website provides the answer — digital delivery that’s available any time, 24 hours a day, seven days a week, 365 days a year. Our extraordinary team of Web developers, programmers and engineers developed a simple, yet elegant tool to provide dealers not only with the images they need, but a data file containing retail pricing, product descriptions and part numbers to coincide with the requested images. Now dealers can download images at their convenience and have a corresponding .csv file with all the data they need to import into their own website or publication.

To access these images, all a dealer has to do is (more…)