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Report from Americade Rally in New York

11 Jun

Mustang’s Human Resource Manager, Cathy Twiss, spent a day at Americade in beautiful Lake George, NY.  Here is her view of the rally:

June 7 was a lovely sunny day as I drove through the Berkshires on my way to attend Americade, arguably New England’s biggest bike rally.   As I rode into lovely Lake George NY, there were thousands of bikers and the excitement was palpable.  Nobody was in a rush because everyone seemed to understand that it was the journey, not the destination, that was the source of joy at this particular event.   As I walked to the main gate at Tour Expo, Lake George beckoned with calm water and a pristine beach.   Tour Expo is located at “Million Dollar Beach” which is aptly named.

The first thing I noticed was the Mustang logo on the white pillar of the main gate.  Perfect.  I walked through rows of vendors selling everything from motorcycle sound systems to beef jerky.  Everyone was in a good mood and enjoying the weather.  I made my way to the Mustang booth where employees in red shirts were showing customers seats, saddlebags, tank bibs and a variety of other high quality wares.  Three customers were on three different bikes trying out their Mustang seats, wiggling and bouncing to get a better sense of how the seat molded to their body.  Many were smiling and exclaiming “soooo much better than the stock seat!”   Customers who purchase a Mustang seat may have it installed for free by the booth staff.  Customers are issued tickets which allow them to bring their bike into the show and then into the Mustang booth for the install.  The old seat is shipped home for the customer for their convenience.  Many people were availing themselves of this service.  Mustang staff moved quickly and efficiently and the day passed with uneaten lunches lying untouched.  One customer walked by the Mustang booth carrying Roxy, the best dressed dachshund of the day.  Roxy was wearing Harley Davidson gear which included a leather doggy vest, a tiny leather doggy hat and smokin’ doggy goggles.  This was one laid back lady.  Roxy lamented that Mustang does not make a seat quite small enough for her canine behind.

As I made my way back to the parking lot at the end of a long day, I thought about what I had witnessed.  I had seen and heard first hand the fellowship of strangers coming together, bound by a common interest and love of motorcycles and riding.  All other differences were set aside.  Everyone accorded one another a sort of automatic respect simply by virtue of being a fellow rider.  We all knew we had something in common and somehow it made life better.  I was proud that Mustang was at the heart of it all and proud to be associated with Mustang.  As humans, we have a need to belong and a need to be a part of something greater than ourselves.  For one day at least, for one glorious day at Americade, we all did belong.  I only hope this feeling of kinship lasts throughout the year.

Cathy Twiss