Mustang’s going to be all over Sturgis next month — Count on it

Written By

26 Jul 2010

The 70th edition of the biggest motorcycle event in the world — Sturgis Motorcycle Rally 2010 — gets underway next month, and Mustang Motorcycle Seats will be covering it like a black leather glove.

Mustang's Huge Factory Tent at Sturgis

Our huge 40-by-60-foot factory tent will be set up on Junction Avenue just two miles south of Sturgis’ downtown area. (If you’re coming into town on I-90, the Mustang tent is just off exit 32, a quarter of a mile up on the right, in front of Hardware Hank’s and Taco John’s.)

In addition, our Mustang tractor-trailer, chock full of Mustang goodies, will be stationed at Black Hills Harley-Davidson, which is located at exit 55 off of I-90 in Rapid City, S.D. Mustang products will also be available at J&P Cycle’s Sturgis Store on Lazelle Street, which is only open during August for the Sturgis Rally.

Mustang motorcycle seat install at Sturgis

Trying different Mustang seats on your bike was never easier — or more fun.  Our capable and efficient mechanics and installation specialists will help you choose the best seat for you and your passenger. Installation is quick and FREE and we’ll even ship your old seat home at no charge so you don’t have to tote the darn thing around with you.

Close to a half million riders will descend on Sturgis between Aug. 9 and 15, transforming the tiny town into “Motorcycle City USA.” And we’ve got some tips for first-time attendees and those veteran visitors with bad memories.

  • First off, remember to stock up on lots of bottled water and some reasonably healthy food. So our first tip is this: Stop at a grocery store on your way into town for provisions. That way you can save money for more important things — like a Mustang seat, for example. Hey, it’s just a suggestion!
  • Second, South Dakota is one of those states where, if you don’t like the weather, just wait a minute. It can be either blazing hot or cool and rainy so be prepared with everything from shorts to slickers. They might all get a workout.
  • Third, everybody heads out to see Mount Rushmore, and it’s an impressive piece of work, but there are plenty of other local day-ride destinations in the area. So be sure to pick up a free Biker InCite map from any of the vendors as soon as you hit town. That map, which it just so happens Mustang advertises in, can direct you to such side trips as Rapid City, Spearfish, Deadwood and the Black Hills National Forest.
  • Finally, you don’t even need a map to take a stroll up and down Main and Lazelle Streets, which will be chock full of bikers, vendors, bikes, food and all kinds of people watching the biggest rally of the year!

Hope to see you next month in Sturgis!

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