Mustang ‘Spreads Comfort’ at a Pair of Distributor Shows

Written By

30 Aug 2010

Marilyn Simmons, our marketing director, made the rounds of motorcycle industry distributor shows in recent weeks in order to make sure Mustangs seats are available everywhere in the marketplace for you — the Mustang Motorcycle Seat customer.

Mustang attends these shows for two reasons, Simmons said. “We want to teach sales reps about our seats and show these reps how they can assist their dealers with sales and marketing. Our purpose is to educate sales reps and motorcycle parts and accessories dealers so they, in turn, can better inform the riding public.

“A knowledgeable consumer is our best customer,” Simmons said, adding with a smile that her purpose in attending these sessions is “to teach and spread comfort.”

Simmons said she attended the LeMans’ National Vendor Presentation in Madison, Wis., as well as the Biker’s Choice/Tucker Rocky’s sales meeting for vendors and dealers. Based in Janesville, Wis., LeMans Corp. owns Parts Unlimited and Drag Specialties. Biker’s Choice and Tucker Rocky Distributing are headquartered in Fort Worth, Tex.

“For both shows, Saturday was devoted to teaching reps about Mustang seats and how they can assist their dealers with sales and marketing of our seats,” she said. “Sunday is always a flurry of activity since the most active authorized dealers from across the country attend the show. Each rep introduced personnel from their top dealerships to all the vendors so that we can offer hands-on training directly to these dealers.”

She said the shows brought together a total of nearly 500 highly trained representatives as well as hundreds of aftermarket vendors who displayed their products, programs and new items for next year. Both of the host distributors maintain numerous warehouses around the country to provide lightning-fast delivery throughout the world.

“The advantage for Mustang,” Simmons said, “is to present a forum to ensure our products are available everywhere in the market. And these shows also give our staff the chance to reconnect with old friends and meet new ones.”

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