The Customer Is Always Right — Especially When They Praise Us!

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12 May 2010

The first lesson taught in most any marketing class is this: “Word of mouth is the best advertising.” As Marketing Director here at Mustang Motorcycle Products for the past two decades, I’d like to add my own observation, which is this: Nobody, but nobody writes better “advertising copy” than our own customers!

During the 1980s and 1990s, we received plenty of phone calls and letters (many handwritten) praising our Mustang Motorcycle seats or our customer service or a particular sales person. But as folks started using the Internet as their main means of communications, comments from our customers skyrocketed. We now receive hundreds of emails and we read every single one of them.

We’re proud to include these testimonials on our website for prospective customers to read. (And I’m not the only one who likes to read customer comments before making a significant purchase when I’m shopping online for a product or service). And, of course, there’s no better pat-on-the-back for our employees than reading excerpts of these words of praise during sales meetings, or posting the testimonials on our bulletin boards around our factory in Massachusetts.

As an example, we received this great review from a customer “Brennen R.” from Ventura, California, a while back. Here are Brennen’s exact words:

A Whole New Level

“I just got back from a 500 mile, 2-day ride along the California coast on my Harley XL Roadster. I weigh 250 pounds, and my Mustang one-up seat took me comfortably all the way. This seat looks HOT on the bike. My brother and riding partner for the past 30 years said “Dude, that seat makes yer ride look 100 percent cooler, and it feels great! My Mustang seat is the best thing I ever put on a motorcycle–period. I read-up, worried over, fretted, re-considered, looked at reviews and, with utter trepidation, chose a Mustang Wide Vintage seat.  Just 9 minutes after the box was open, it was on, perfect fit, beautiful finish, totally stable (didn’t rattle like the stock set-up), and wonderful, and I was on the way to a whole new level of loving riding my bike. I can’t say enough about it. I love it and it makes all the difference in the ride.”

Now, how can any marketing person come up with a better advertisement than that? Testimonials like this really make my job as Marketing Director a whole lot easier, so I’d like to offer my sincere gratitude to all our customers!

P.S.: Please keep those emails and pictures coming — and don’t forget to visit us on Facebook (

One Response to “The Customer Is Always Right — Especially When They Praise Us!”

  1. Jeff F August 28, 2010 at 4:11 am #

    I picked up my new studded solo mustang seat today for my 2009 Harley Sportster 883L.First of all I would like to say thank you for an incredibly great seat.I can not believe I had ridden 3300 miles on the original terrible seat from Harley Davidson.After riding home with the new mustang seat I fully intend to let H-D know what I think of them for not even offering your seat as an option to that concrete piece of junk they call a seat.I gladly would have upgraded to your seat.Again thank you for this great seat.You saved my back.
    Jeff F

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